New York, NY (PRWEB) September 02, 2016 -- CHASE54, the evolving apparel brand named for the pursuit of the perfect score in golf, announces it has launched its new Fall 2016 Collection “FORTUITOUS” online. The company’s collection of high performance golf and lifestyle apparel for men and women is headlined by three new performance technologies in its FUSION54 fabric offering, an expanded “ELEMENTS” basics collection and fabrics with glow and reflective qualities. Each grouping rolls on-trend styling details into garments that transition to and from the fairway and beyond.
CHASE54 has also tapped into the technical expertise of PGA Tour Player Jerry Kelly for new performance details to integrate into the line. In addition, bold and rich colors, prints and texture bring new dimension to the Fall Collection.
The company’s illustrious designer and Creative Director, Lulu Faddis, defines the inspiration for FORTUITOUS as the courage and strength the company has in the industry. “The word fortuitous has a meaning that aligns deeply with braving the unexpected in a world of very traditional apparel,” she explains. “Our team, factories, partners, leaders and team players stand in solidarity behind our growing brand,” she says. Faddis adds that while the company is confident they’ve created a winning brand and collection, it’s more about the winning spirit that CHASE54 embodies. “This philosophy is what we were founded upon and comes alive through our tagline “FOR THE PURSUIT.” Just as Vince Lombardi once said, “winning isn’t everything – but wanting to win is.” Faddis continues, “The owner of our company is just as involved and passionate about fabrics as the scientist in the labs who performs quality testing on new products,” she says.
For more marketing or media information surrounding the new collection, please contact Director of Marketing & PR, Amy Yanda-Lee: amy(at)chase54(dot)com 303-526-6774.
ABOUT CHASE54: Based in New York and with a design room and showroom in La Quinta, CA, Chase54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit http://www.chase54.com
Amy Yanda-Lee, CHASE54, https://chase54.com, +1 (303) 526-6774, [email protected]