Child's Play Communications Adds littleBits to Its Client Roster
New York, NY (PRWEB) July 23, 2013 -- Child’s Play Communications, the award-winning public relations agency specializing in connecting companies with moms, is pleased to announce the addition of littleBits to its client roster.
Founded by MIT graduate, MIT Media Lab alumna and TED Senior Fellow, Ayah Bdeir, littleBits creates color-coded electronic "Bits," electronic modules that snap together with magnets to make it easy for children and adults alike to build innovative, inventive projects with sophisticated electronics in just seconds.
Winner of multiple awards, including the 2013 Children’s Technology Review Editor’s Choice for Excellence in Design and the 2013 Dr. Toy 10 Best Educational Products, littleBits seeks to develop the next generation of innovators and designers. Child’s Play will manage all media for the brand’s 2013 product launches.
"We are delighted to partner with a groundbreaking brand such as littleBits," said Stephanie Azzarone, president, Child’s Play Communications. "The unique concept behind littleBits will challenge and inspire children – and adults -- to learn about technology in a fun and engaging way."
"Child’s Play Communications’ strong relationships with moms and leading parenting media will help build buzz and momentum for littleBits as we begin to target the parenting demographic. We look forward to working with Child’s Play in this endeavor," added founder, Ayah Bdeir.
Child’s Play Communications
Celebrating its 25th anniversary in 2013, Child's Play Communications specializes exclusively in public relations, social media and word-of-mouth communications for products and services targeted to moms. Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom™, the agency's own network of mom review-bloggers. For additional information, please visit our website, our blog, like us on Facebook, or follow us on Twitter or Pinterest.
littleBits
Founded in 2011 by MIT graduate and TED Senior Fellow Ayah Bdeir, littleBits is a well-funded, fast-growing New York-based startup headquartered in Greenwich Village. littleBits has one mission: to turn everyone into an inventor by making electronics accessible as a material. littleBits closed its Series A round of financing with an amazing lineup of investors. The company has partnered with world-class manufacturing and supply chain leaders to produce more than seven Kits and 35 Bits, and the product has been distributed to 47 countries around the world. The Museum of Modern Art (MoMA) added innovative littleBits to its permanent collection and the company has won more than 18 toy, technology, parenting and maker awards. All this and we’re not tired one bit! Hungry for more? Visit littleBits.com.
Joanna Barber, Child's Play Communications, http://www.childsplaypr.com, (212) 488-2060 18, [email protected]
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