Circle K Global Re-Branding Campaign Moves Across Texas
SAN ANTONIO (PRWEB) June 28, 2018 -- On the first anniversary of the acquisition of CST Brands, Circle K is proud to announce the re-branding of nearly 400 Texas Corner Store locations to Circle K. The re-branding follows the purchase of CST Brands (former owner and operator of Corner Store locations) on June 28, 2017 and is part of Circle K’s pivotal global re-branding effort. The initiative will take place over the next several months into 2019 and will be across the Texas division, with the first density of re-branded locations beginning in the greater San Antonio market.
“This has been a tremendous year integrating the CST stores and talented employees into our company,” said Darrell Davis, Senior Vice President of Operations for Circle K. “Over the year, we have seen impressive growth in our Texas business, and we look forward to a future together under the Circle K banner.”
“We are very excited to have these Texas stores transformed to Circle K, proudly showing off our logo, signature items and great customer service,” said Paul Rodriguez, Circle K Texas Vice President of Operations, “we invite all customers in the area to come visit these newly branded locations and enjoy our easy visits and products for people on the go.”
At the Texas locations, customers will find the welcoming Circle K store layout and promotions, private label merchandise, and Polar Pop® offer as well as all the other quality products and service that have made the brand a global leader in the convenience industry. Currently, there are about 90 heritage Circle K sites in the Texas business division. The goal is to complete the rebranding of the division’s 650 Corner Store locations to Circle K by the end of 2020.
In Texas, the employees of Circle K take great pride in helping their communities by giving to local schools, teams, and institutions such as the Red Cross and Children’s Miracle Network. Following Hurricane Harvey in August 2017, the company raised and donated over a million dollars to employees and communities impacted by the historic storm.
As of spring 2018, more than 2,500 locations in Europe and more than 1,450 locations in North America display the new Circle K brand. By the end of the year, many more locations across the U.S., Canada and Ireland will show off the new look and offers as part of a crucial company initiative announced three years ago.
About Circle K and Alimentation Couche-Tard Inc.
Circle K is a wholly owned subsidiary of Alimentation Couche-Tard Inc. (“Couche-Tard”) (TSX: ATD.A ATD.B). Couche-Tard is the leader in the Canadian convenience store industry. In the United States, it is the largest independent convenience store operator in terms of the number of company-operated stores. In Europe, Couche-Tard is a leader in convenience store and road transportation fuel retail in the Scandinavian countries (Norway, Sweden and Denmark), in the Baltic countries (Estonia, Latvia and Lithuania), and in Ireland and also with an important presence in Poland.
As of February 4, 2018, Couche-Tard’s network comprised 10,020 convenience stores throughout North America, including 8,698 stores with road transportation fuel dispensing. Its North American network consists of 19 business units, including 15 in the United States covering 48 states and 4 in Canada covering all 10 provinces. Approximately 100,000 people are employed throughout its network and at its service offices in North America. In addition, through CrossAmerica Partners LP, Couche-Tard supplies road transportation fuel under various brands to more than 1,300 locations in the United States.
In Europe, Couche-Tard operates a broad retail network across Scandinavia, Ireland, Poland, the Baltics and Russia through ten business units. As of February 4, 2018, Couche-Tard’s network comprised 2,730 stores, the majority of which offer road transportation fuel and convenience products while the others are unmanned automated fuel stations which only offer road transportation fuel. Couche-Tard also offers other products, including stationary energy, marine fuel, aviation fuel and chemicals. Including employees at branded franchise stores, approximately 25,000 people work in its retail network, terminals and service offices across Europe.
In addition, under licensing agreements, more than 1,900 stores are operated under the Circle K banner in 14 other countries and territories (China, Costa Rica, Egypt, Guam, Honduras, Hong Kong, Indonesia, Macau, Malaysia, Mexico, the Philippines, Saudi Arabia, the United Arab Emirates and Vietnam), which brings the worldwide total network to more than 15,900 stores.
For more information on Alimentation Couche-Tard Inc. or to consult its quarterly Consolidated Financial Statements and Management Discussion and Analysis, please visit: http://corpo.couche-tard.com.
Source: Alimentation Couche-Tard Inc.
Lisa Koenig - North America Director Communications, Circle K/Alimentation Couche-Tard, +1 (210) 692-2659, [email protected]
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