Cleverhood Tapped by Martone Cycling Co. to Lend New Style of Weather Protection for City Bikers
Providence, RI (PRWEB) December 02, 2013 -- Martone Cycling Co. (MCC), the fashion and design-driven bicycle brand founded by Lorenzo Martone, has added Cleverhood US-made rain capes to its popular line. Aimed at 21st century style-conscious clients, MCC’s bicycles are made for city people who are seeking both beauty and performance -- which nicely complements the style and function of Cleverhood’s bike-ready rain capes.
Based in Providence, R.I. (The Creative Capital), Cleverhood formerly launched its US-made rain capes last year, inspired by new trends in urban mobility. As part of their agreement, Cleverhood will provide MCC with specially designed Cleverhood styles available exclusively to Martone Cycling Co. customers.
Cleverhood in Vogue
Vogue broke the news in the fashion realm last week, noting “Lorenzo Martone [has] collaborated with urban cape company Cleverhood and added a chic reflective shroud to his repertoire this month.” Vogue’s Esther Adams wrote about the Cleverhood: “few things hold a more treasured spot in our closets than the simple delight of a transformative piece of clothing—something that mentally turns us into a more interesting or playful version of ourselves.”
“We are very proud to work with Lorenzo Martone who has capitalized on his fashion industry experience to create such a stylish cycling line,” said Susan Mocarski, owner and president of Cleverhood. “We’re motivated by the promise of livable cities with open spaces and easy access to life’s experiences. Martone Cycling encourages people to glide through the city in style and we’re very happy to offer our Cleverhood rain capes to those special customers for rainy days.”
All Cleverhoods have elastic thumb loops, reflectivity and other features for city biking. Crafted by US garment workers, the ‘hood features breathable, waterproof material and other high-quality items like rugged zippers and magnetic armhole closures (see “Cleverhood Tech Specs”).
Every Martone bike has a red chain, a distinct brand signature and not-so-discreet wink at the fashion world. Both sophisticated AND practical, they’re built for city living. Bicycles from Martone Cycling Co. are available online (http://www.martonecycling.com) and in select specialty and bike stores across the US and Europe. The Martone Cleverhoods will be available in soon.
About Martone Cycling Co. (http://www.martonecycling.com)
The Martone touch shines through on the company website: bold and innovative, the design mirrors the product sold. Shopping and orders are easy to process with a special section for vendors. Bike news and links to favorite sites share the Martone enthusiasm for the larger world of style. Social media channels (FB, Twitter, Instagram, Pinterest) link MCC to the biking and fashion communities.
About Cleverhood
Based in Providence, Cleverhood LLC, is a small business that produces the eponymous Cleverhood, a special brand of outerwear that reflects an affirmation of American ingenuity, local places and solid reliability. See Cleverhood.com for more info.
john coulbourn, Cleverhood, http://www.Cleverhood.com, +1 (508) 277-7356, [email protected]
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