Co-owner of Fury Motors crowned 2018 King Boreas

Share Article

Co-owner of Fury Motors crowned 2018 King Boreas

Tom Leonard, co-owner of Fury Motors, now goes by another moniker—King Boreas LXXXII—after being crowned during the St. Paul Winter Carnival, which is running now through Feb. 10. 

The King Boreas legend says that he, as the "King of the Winds," designated each of his four brothers as commanders of each direction of the wind. During his travels, he came upon Minnesota and praised its beauty, declaring St. Paul a winter playground for himself, his brothers and the Queen of Snows. This legend, including the eventual takeover by god of Fire Vulcanus Rex to bring forth warmer weather, will be played out by Leonard and other performers during the festivities of the Winter Carnival. 

While this official royal title may be new to Leonard, the community involvement duties that will come with the territory have already been a way of life for many years. Leonard hails from St. Paul and went to high school and college there before eventually joining the auto dealership that has been in his family for nearly a century, serving the residents of St. Paul and surrounding areas. As King Boreas, Leonard will visit schools and nursing homes, taking part in a variety of different celebrations and events. 

This year's Winter Carnival will once again feature a stunning ice palace for the first time since 2004. This magnificent structure towers over the proceedings with its bricks of dazzling, glowing ice, instilling a deep sense of awe in all who visit. 

To see the spectacle up close, interested parties can visit Rice Park. To see what King Boreas himself, Tom Leonard, does when he's not reigning over the Minnesota winter, interested parties may visit Fury Motors in person at 1000 Concord Street in South St. Paul, or online at

Media Contact: Bill DeAgazio, Fury Motors, 888-449-3307,

News distributed by PR Newswire iReach:

SOURCE Fury Motors

Share article on social media or email:

View article via:

Pdf Print