Coca-Cola Selects StartMeApp for Brazil Mobile Advertising Campaigns
Sao Paulo, Brazil (PRWEB) December 03, 2013 -- StartMeApp, the global mobile RTB exchange and Latin America’s leader in mobile advertising, today announced it has been selected by Coca-Cola FEMSA to deploy multiple mobile advertising campaigns over StartMeApp’s real-time-bidding (RTB) platform in Brazil.
The mobile ad campaigns developed by StartMeApp for Coca-Cola FEMSA in Brazil promote the Coca-Cola brand, publicize the availability of Coca-Cola products in Brazil and share year-end season's greetings with messages of goodwill from Coca-Cola to Brazilian consumers.
Two of three mobile ad campaigns have already launched, including the highly successful "R$1 Campaign" and the currently running "Values Campaign," with a third under development. All three campaigns are delivered by StartMeApp over Brazil’s leading mobile networks, targeting Brazilian consumer segments in distinct geographic locations, via select mobile device types and models running on the Android and iOS mobile operating systems.
"We have found StartMeApp to be an easy, quick and effective solution for our digital media needs," said Cássio Magnavita, Marketing Coordinator, Promotions, Advertising & Projects, Coca-Cola FEMSA. "One of the factors responsible for the great results we are getting with our campaigns has been the quality of care and service, without a doubt. From the very start of our discussions, I have been advised on how to obtain the best results and achieve the most effective way to reach the target audience for our campaigns."
Coca-Cola’s successful "R$1 Campaign," which ran in September and October over StartMeApp’s RTB platform in Brazil, was designed to help drive sales of Coca-Cola’s 250 ml mini-Coke product, particularly among younger Brazilian consumers. Coca-Cola’s pre-holidays "Values Campaign," currently deployed over the StartMeApp platform, communicates Coca-Cola’s call for the sharing of positive values in the festive spirit of the upcoming year-end holiday season. A third mobile advertising campaign prior to year-end will promote Coca-Cola product packaging and presentation launches in the Brazilian market.
"StartMeApp is very pleased to provide major global brands like Coca-Cola FEMSA the ability to reach key audience segments in Brazil with highly-relevant mobile ads in real-time, across all mobile device types and operating systems, anytime and anywhere nationwide," said Gaston Fonzo, co-Managing Director and Founder, StartMeApp. "With the 2014 World Cup coming up next summer, mobile advertising is set to skyrocket in Brazil and forward-looking brands like Coca-Cola FEMSA are poised to benefit most from the real-time, programmatic media buying opportunities in Brazil offered by StartMeApp’s mobile RTB platform."
Coca-Cola’s "R$1 Campaign" targeted young Brazilian consumers in the Sao Paolo and Belo Horizonte urban areas through a CPM campaign delivering display ad impressions on premium mobile Internet sites and applications. R$1 Campaign ads served to a range of Android and iOS mobile device types across Brazilian mobile networks Vivo, TIM, Claro Brasil, Oi and others, prompted click-throughs to the Coca-Cola website in Brazil and messaging around the renewed availability of the popular 250 ml mini-Coke product for just R$1 (about USD$0.44).
StartMeApp's real-time bidding platform delivered the lowest available cost-per-impression to Coca-Cola, enabling the R$1 Campaign to exceed the number of anticipated impressions in each location while remaining well within the budgeted adspend for the campaign.
The current pre-holidays "Values Campaign" both communicates Coca-Cola’s call for the sharing of positive values in the festive spirit of the upcoming year-end holiday season and also reinforces classic Coca-Cola attributes, such as the "refreshing" quality of the beverage and the curvaceous shape of the famous Contour bottle.
Delivering display ads on popular mobile Internet sites and apps to Android and iOS devices across Brazilian mobile networks and WiFi, the Values Campaign prompts consumers to visit the Coca-Cola Brazil website, where they are greeted with the "Share Happiness" theme of the campaign, information about Coca-Cola products and a link to Coca-Cola’s dedicated "Aqui Tem Felicidade" ("We Have Happiness Here") YouTube channel.
StartMeApp is an independent, privately owned mobile advertising exchange, serving mobile ads in 120 countries across five continents and currently delivering more than 30 billion impressions monthly across its mobile advertising platform worldwide. StartMeApp is connected to all leading buy-side mobile ad networks and exchanges worldwide, as well as all major global sell-side providers of rich-media apps and mobile content, including carrier on-portal audiences, mobile web sites, WAP sites and applications traffic.
Since its launch in 2011 StartMeApp has delivered tens of thousands of effective brand campaigns for clients that include well-known global and regional corporate brands, such as Coca-Cola, Skype, Audi, Adidas, Air France, Fox Latino, Chevrolet, Samsung, Microsoft, Peugeot, Allianz, Claro, Despegar.com and others.
StartMeApp’s popularity among brands and ad agencies stems from the network’s emphasis on brand safety and transparency, allowing advertisers to see exactly where impressions are served as they target premium mobile content from leading publishers that include Rovio, Reuters, Sega, Wordpress, Flixter, Grooveshark, Nimbuzz, ESPN, Zynga, Accuweather, Craigslist, The Weather Channel and many more.
StartMeApp’s unique ad-serving capabilities combine with the extensive mobile expertise and experience of the company’s management and staff to provide the highest possible return on mobile advertising investment for clients worldwide. To learn more about StartMeApp and the mobile advertising opportunities available to its brand, ad agency and content publishing clients in Latin America, North America, Europe, Asia and Africa, visit http://www.StartMeApp.com.
About StartMeApp
StartMeApp is a fully independent mobile RTB ad exchange and Latin America's leader in mobile advertising, connecting advertisers, agencies and trading desks, publishers, ad networks and other exchanges in the real-time, programmatic buying and selling of mobile media across 120 countries worldwide.
Advertisers leverage StartMeApp’s proprietary RTB technology and transparent audience targeting to access the lowest possible pricing on mobile content in Latin America and around the globe. Using StartMeApp’s AdSmart DSP, advertisers and agencies obtain adspend efficiencies and increased control over campaign performance, with agencies able to access StartMeApp’s mobile RTB exchange via their own white-label marketplace built with StartMeApp technology. Publishers connect to a larger, more robust pool of advertiser and agency media spend, increasing revenues through the maximized value on each impression delivered by StartMeApp.
For more information about StartMeApp’s benefits to advertisers, agencies, publishers, mobile ad networks and other exchanges worldwide, visit: http://www.StartMeApp.com.
Michael Tangeman, MMS | media mindshare, +1 786.329.5572, [email protected]
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