ColdAvenger Announces Partnership with 1% for the Planet
Missoula, Montana (PRWEB) July 12, 2013 -- ”Signing on to 1% for the Planet shows ColdAvenger has a strong commitment to investing in sustainability efforts,” says Terry Kellogg, CEO 1% for the Planet. “They're using business as a tool to engage and motivate their stakeholders while partnering with environmental organizations that complement their brand. We're excited to welcome ColdAvenger to our global network."
"Joining forces with one percent is a great way for ColdAvenger to help out environmental organizations. It feels good to contribute towards the health of the outdoors in a positive way," says John B. Sullivan III, CEO ColdAvenger face masks.
“As we near our 10th anniversary we’re celebrating that our members have contributed nearly $100 million of critically needed funds,” comments Kellogg. “The understanding that brands can succeed financially by investing in the environment is clearly apparent, and consumer demand is driving a lot of this success. The average annual revenue growth of the companies in the 1% for the Planet network from 2008 to 2011 was over 50%, even though the overall economy has been struggling. There’s a paradigm shift happening here and we’re thrilled that so many innovative businesses are sling-shotting the movement in to high gear.”
About 1% for the Planet
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This growing global movement of over 1,200 member companies in 45 countries donate one percent of annual sales to environmental organizations worldwide. To learn more go to: http://www.onepercentfortheplanet.org.
About ColdAvenger face masks
ColdAvenger face masks are innovative products designed for all cold-weather enthusiasts.
“At ColdAvenger, we believe a face mask should do more than just cover your face. Through function inspired design, we break free from the status quo offering not only a face mask, but a product that will improve your outdoor cold weather experience. Wear a ColdAvenger. Be warm. Breathe free. Stay out longer.” - John B. Sullivan III, CEO ColdAvenger
Check out the ColdAvenger line of cold weather face masks on their website.
Gaelan Brown, 1% For The Planet, http://onepercentfortheplanet.org, +1 (802) 496-5408, [email protected]
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