Ann Arbor, MI (PRWEB) January 26, 2016 -- StoryPatches is the new initiative of Mike Newman, founder of stkr.it, that provides special labels connecting quilt recipients to custom messages, photos, or video online. The StoryPatches team knew that they needed to reach and engage with 14 million quilters worldwide in order to share their unique personalized quilt labels, and the best way to do that was through content marketing. They also knew that they didn’t have the time, technology, or money to create enough new content to fill this need.
The ContentOro team worked with Newman to identify over 200 pages of content that spoke directly to his target audience, including quilt patterns for beginner, intermediate, and advanced quilters and quilting tools and techniques. The content, which had never before been available online, was added to StoryPatches.com with ContentOro’s patented technology.
StoryPatches has created a home for quilters that gives them access to information they otherwise wouldn’t have been able to find. In addition to making the content accessible to site visitors, StoryPatches plans to integrate it into their email and social media strategy. They will continue to engage with quilters to better understand what kind of information they want, and work with ContentOro to add more fresh and relevant content.
“This content will put us on the map and give us eyeballs. ContentOro is a great idea at just the right time. It creates measurable benefits for us...and enables us to grow in new and exciting ways.” said Mike Newman, founder of StoryPatches.
“We love working with great companies like StoryPatches. They are experts in quilting, and wanted to share that expertise with their customers. I’m happy we were able to help them do that, and I look forward to hearing about the growth in qualified customers to StoryPatches.com.” said Bob Chunn, founder of ContentOro.
StoryPatches are all-in-one quilt labels that empower quilters to tell and preserve their stories for generations. Founder Mike Newman created the technology to collect text, images, or video and store it online for safe and easy access after realizing how important digital data had become for his loved ones. Now, makers can add a new dimension to their quilts that enriches the shared experience.
For more information, visit StoryPatches.com
ContentOro is an award-winning startup company that provides the number one need in digital marketing today – content – in a new and unique way. Proprietary software converts millions of pages of text and images from published books into high-quality pieces of fresh and relevant content that can quickly and easily be searched, found, and added to any website. This on-demand access to the world’s largest repository of professionally written content positions ContentOro to change the way digital marketers and brands acquire content for marketing.
For more information, visit ContentOro.com
Candace Chapman, ContentOro, http://contentoro.com/, +1 734-358-2173, [email protected]