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Converge Consulting to Take Over Management of Popular Higher Education Marketing Blog
  • USA - English


News provided by

Converge Consulting

Jan 12, 2015, 04:00 ET

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Cedar Rapids, IA (PRWEB) January 12, 2015 -- Converge Consulting is excited to announce a new addition to their higher education marketing content, the popular blog .eduGuru. Converge, an inbound marketing firm focused on what’s new and what’s next in higher education, will assume management of the blog and brand beginning in January 2015.

“I’ve learned that to be a good blogger you have to be a good teacher. The trick to being a good teacher is you have to be constantly learning and advancing your skillset,” said Kyle James, founder of .eduGuru.

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Founded by Kyle James in 2008, .eduGuru is a blog for the higher education community focused on web development and web marketing. In the past seven years, .eduGuru’s over 700 blogposts have gotten more than 1.5 million pageviews by over 83,000 users from nearly 200 countries. The blog covers categories such as: marketing, social media, web development, analytics, content strategy, mobile, design, search engine optimization, usability and video. The blog also boasts nearly 5,500 followers on Twitter and is the recipient of multiple eduStyle awards.

James is making the transition of management of .eduGuru as he focuses on two of his other passions, nuCloud, the company he founded that provides interactive campus maps for colleges and universities, and the arrival of his first child in the upcoming weeks.

“I’ve learned that to be a good blogger you have to be a good teacher. The trick to being a good teacher is you have to be constantly learning and advancing your skillset,” said Kyle James, founder of .eduGuru. “Now I am passing the keys to the kingdom to another steward. I’m proud to announce that Ann Oleson and the team at Converge Consulting will be taking over the daily operations of the .eduGuru brand.”

“.eduGuru is dedicated to inbound marketing principles and what’s new and next, which we completely embrace. The blog has been a pioneer in creating high quality, community contributed higher education marketing content,” said Ann Oleson, CEO at Converge Consulting. “Kyle has spent the last seven years working to help make us all better marketers. We are proud to take on the daily management of .eduGuru and to continue to grow this community.”

Existing .eduGuru posts will find a new home on convergeconsulting.org/eduguru. New and existing .eduGuru community members are encouraged to join in the conversation, request blog topics and submit posts to Converge.

“I hope that the community will embrace and support Converge as much as they’ve supported me. Thank you to everyone for the fun ride over the past seven years!” said James.

Converge is dedicated to providing new and next thought leadership to higher education marketers through blog posts, webinars, presentations, workshops and Friday After Class video blogs. Converge welcomes the .eduGuru community to their over 10,000 strong group of higher education marketers on convergeconsulting.org.

Converge Consulting is a higher education marketing firm with offices in Cedar Rapids, Iowa and Manhattan Beach, California. Converge uses research, web analytics, inbound marketing, and strategic communications to positively impact student recruitment and alumni engagement for colleges and universities around the world.

Becky Vardaman, Converge Consulting, http://www.convergeconsulting.org, +1 (319) 721-3663, [email protected]

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