Cookies, Canines and Costumes: Walkers Shortbread Rocks the Rock ‘n’ Roll Los Angeles Halloween Half-Marathon with the ASPCA®
HAUPPAUGE, NY (PRWEB) October 25, 2013 -- Walkers Shortbread, the 115-year-old family-owned Scottish bakery, is proud to announce it will once again join the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) for the 2013 Rock ‘n’ Roll Los Angeles Halloween Half-Marathon on Sunday, October 27, 2013.
Walkers Shortbread first worked with the ASPCA in January 2012 to help promote the organization’s mission to prevent animal cruelty nationwide. With every purchase of the Scottie Dog Shaped Shortbread and Chocolate Scottie Dog Shaped Shortbread through the end of 2013, Walkers donates ten cents to the ASPCA. Walkers has committed to donating at least $50,000 to the ASPCA during the 2013 calendar year.
During the 2013 Rock ‘n’ Roll Los Angeles Halloween Half-Marathon, Walkers will be offering free samples to attendees of the Health & Fitness Expo on Saturday, October 26, as well as the festivities to take place during and following the half-marathon on Sunday, October 27, at the ASPCA Bark Park.
“Our work with the ASPCA, which has been tremendously well received by our staff and customers, is a great way to generate awareness about animal cruelty and homelessness,” says Lisa Sherman, Walkers Shortbread Brand Manager. “Having a part in the Rock ‘n’ Roll Los Angeles Halloween Half-Marathon allows us to roll up our sleeves and lend our support to the ASPCA throughout the entire race weekend.”
Walkers Shortbread will support Team ASPCA, the ASPCA’s national endurance training and fundraising program, and will distribute samples at the event locations and times below (all times PT):
• Saturday, October 26, from 9 a.m.-5 p.m./Health & Fitness Expo: In addition to providing product samples at booth #110, Walkers will host cookie decorating of its Scottie dog-shaped cookies, a free family-friendly activity, from 1-3p.m.
• Sunday, October 27, from 7:30 a.m.–12 p.m./ Team ASPCA Bark Park at Rock ‘n’ Roll Finish Line Area: People at the finish line can visit the Bark Park for a taste of pure butter shortbread from Walkers.
For more information about Walkers Shortbread’s partnership with the ASPCA and the exclusive promotion following the Rock ‘n’ Roll Los Angeles Halloween Half-Marathon, please visit WalkersUs.com/ASPCALA. Walkers Scottie Dog products can be purchased online directly from Walkers and at select retailers nationwide.
About Walkers Shortbread
Walkers was founded in 1898 and is the leading brand of food exported from Scotland. The family-owned company offers the widest range of shortbread, traditional cookies, cakes, oatcakes and puddings to over 80 countries, and continues to operate its original retail shop in the Scottish Highlands village of Aberlour. The company's products contain no artificial flavorings, colorings or additives and are certified kosher OUD. For more information, please visit http://www.walkersus.com.
About the ASPCA
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation’s leading voice for animals. More than two million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit http://www.ASPCA.org, and be sure to follow the ASPCA on Facebook, Twitter, and Pinterest.
Brittany Southwick, PMG PR, 802-863-3929 107, [email protected]
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