CP+B Partners with 2K for NBA® 2K Franchise
Los Angeles, CA (PRWEB) April 23, 2014 -- CP+B, a member of the MDC Partners network, announced today that they have partnered with 2K to launch the next edition of their top-rated and top-selling NBA video game simulation series*, NBA® 2K. The agency’s Santa Monica office, CP+B LA, won the account in a competitive pitch process and will handle the creative duties.
“Partnering with the creative minds at CP+B demonstrates our commitment to continue growing our franchise through the delivery of world-class creative,” said Alfie Brody, VP, Global Sports Marketing, 2K.
CP+B LA will roll out an integrated marketing campaign beginning in September, including TV, digital, social media and more for the next iteration of the franchise, NBA 2K15.
“NBA 2K continues to break new ground in interactive entertainment and culture, and has even bigger plans for the future,” said Mason Reed, EVP/Managing Director, CP+B LA. “We couldn't be more excited to help them along the journey.”
For more information on NBA 2K14, visit https://www.facebook.com/NBA2K and follow @NBA2K on Twitter.
About CP+B:
CP+B, a member of the MDC Partners network, has a client list that includes Kraft, Mondelēz International, Domino’s Pizza, MetLife, Applebee’s, Charles Schwab, Fruit of the Loom, Turkish Airlines, Paddy Power, Hotels.com and Best Buy. CP+B’s employees collaborate across eight global offices in Boulder, Miami, Los Angeles, London, São Paulo, Gothenburg, Copenhagen and Stockholm. The agency is one of the most-awarded in the world, having been named “Agency of the Decade” by Advertising Age and “Agency of the Year” 13 times in the trade press. No other agency has won more Grand Prix awards at the Cannes Lions International Advertising Festival in the past 15 years than CP+B, and they are the only agency to have won the Titanium Grand Prix two times.
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About 2K:
Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, 2K Marin, 2K Australia, 2K Czech, Cat Daddy Games and 2K China. 2K’s stable of high quality titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier’s Civilization series, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit http://www.2K.com.
*According to 2008 - 2014 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through March 2014.
David Whitney, CP+B, http://www.cpbgroup.com, +1 303-859-8299, [email protected]
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