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Crib Bumper Pad Companies Find Ways to Solve Safety Issues - Nurture Imagination Creates Safer Bumpers
  • USA - English


News provided by

Lofton Marketing

Oct 04, 2013, 15:00 ET

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Jackson, Mississippi (PRWEB) October 04, 2013 -- The latest nationwide ban on crib bumpers has prompted crib companies to develop safer products to meet the American Academy of Pediatrics' concerns. Baby Supermarket and Nurture Imagination are now promoting crib bumpers with air flow solutions.

Our goal is to provide simple parents with new innovative,j significant designs and safe products that encourage the growth and development of their little ones, like our Air Flow Crib Bumper.

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Bumper pads have been getting a bad rap for a few years. The experts say do not use them because they can cause suffocation, they prevent proper airflow in the crib, and the ties are choking hazards. The American Academy of Pediatrics says, "Bare is Best." Parents who do still use bumper pads in the crib say the reason they do is they do not want their newborn to suffer injury to themselves. Limbs being caught between the bars of cribs could cause them to dislocate or break. This group of parents fully believes in having bumper pads in their baby's crib.

Nurture Imagination http://www.nurtureimagination.com created bumper pads for their crib bedding sets with the Safe Sleep Standards in Mind. Sold at http://www.babysupermarket.com, the bumpers are not as thick as traditional bumpers. Nurture Imagination crib bumpers are less than 1 1/2 inches thick and come in four separate sections. Nurture also designed their bumper pads with a patented Air Flow system. Each bumper has airflow holes in the lower half of the bumper to prevent the re-breathing of carbon dioxide and suffocation. Nurture Imagination's bumpers have been extensively tested including the suffocation test and exceed all of safety standards for crib bumper pads.

Bumper pads, which wrap around the inside of a crib and tie to crib slats, are frequently displayed in stores as staples in a baby’s nursery. But babies can lack the motor skills and strength to turn their heads if they roll against something that blocks their breathing. But the Juvenile Products Manufacturers Association, has said banning bumpers could bring about unintended consequences, such as parents putting pillows and adult blankets in babies’ cribs if bumper pads aren’t available.

In 2011 Chicago became the first city in the country to ban the sale of crib bumper pads because the popular products pose a suffocation risk to babies. Then in June of 2013 the nation's first statewide ban on the sale of crib bumper pads took effect in Maryland. The ban doesn't apply to vertical bumpers that wrap tightly around each crib rail or mesh crib liners, but the health department doesn't endorse them.

The recent crib bumper bans have prompted innovative companies like Nurture Imagination to create safe and affordable solutions to meet the concerns of the American Pediatrics Association and needs of parents, and make them aware of these alternate options through selling at popular baby gear sites like Baby Supermarket.

Sarah Lofton, Lofton Marketing, 601-946-0464, [email protected]

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