Culture Expert and Founder of The Clearing, Inc. Authors New Book on Peak Performance In Business
NEW YORK, Feb. 6, 2018 /PRNewswire-iReach/ -- Chris McGoff, speaker, bestselling author, and founder of The Clearing, Inc., today announced the publication of Match in the Root Cellar: How You Can Spark a Peak Performance Culture ( available now). The book is published with ForbesBooks, the exclusive business book publishing imprint of Forbes Media.
Many companies are rightfully labeled "a great place to work." But simply because everything is "great" doesn't mean it is performing at its best. To achieve the best results, business leaders must create and foster a peak performance culture. In his new book, Chris McGoff—a culture guru with more than three decades of experience helping leaders drive change in their organizations—gives readers the tools to intentionally build a positive culture of peak performance.
The book is organized into two distinct parts. The first is "Carolyn's Story," which follows the journey of Carolyn, a newly appointed CEO, who has been charged with dismantling her company's default culture of complacency and discontent, which currently threatens the organization's growth and profitability. The second part, "Strike a Match," is a straight-forward quick-reference guide to igniting a peak performance culture. It is a collected journal of knowledge from those who have succeeded in the past.
"Through my experience," said McGoff, "I've come to understand the simple reality of culture: It is as old as fire, as pervasive as wind and as inescapable as gravity. It's a part of the human experience, and it will always be around you. But it's up to you to recognize the culture you have, to know the culture you want and to actively generate the culture that drives you and everyone else around you to work at peak performance."
In Match in the Root Cellar, McGoff's mission is to help readers understand that culture is not an abstract, nebulous, complicated topic; it is as real as steel, and it is something you must intentionally generate and shape every day. This is a book for leaders who want to learn how to change the tide of culture in their workplace, right now.
The book Match in the Root Cellar: How You Can Spark a Peak Performance Culture is now available for purchase on Amazon.com.
About Chris McGoff
Chris McGoff, founder of The Clearing, Inc., has spent the last 35 years helping governments and organizations to engender new, transformative possibilities for a better world. Through his work and research, McGoff has developed a comprehensive approach to helping organizations drive toward consensus and solve problems involving the highest levels of stakeholder and technological complexity. His client list includes many of the agencies of the U.S. federal government as well as a wide range of organizations including IBM, AARP, Consol Energy, DuPont, the United Nations, and Boeing. McGoff has facilitated strategy sessions for over 10,000 government and industry professionals. In addition, McGoff is a sought-after public speaker and author of the bestselling book, THE PRIMES: How Any Group Can Solve Any Problem. For more information, visit chrismcgoff.com.
About ForbesBooks
Launched in 2016 in partnership with Advantage Media Group, ForbesBooks is the exclusive business book publishing imprint of Forbes Media, the 100-year-old global media, branding and technology company. ForbesBooks offers business and thought leaders an innovative, speed-to-market publishing model and a suite of services designed to strategically and tactically support authors and promote their expertise. For more information, visit forbesbooks.com.
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SOURCE ForbesBooks
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