Custom Exhibit Company, Gilbert, Discusses Five Ways to Implement Video Content Before, During, and After a Trade Show to Maximize Brand Exposure
MELVILLE, N.Y., April 24, 2018 /PRNewswire-iReach/ -- To help businesses use video effectively before, during, and after a trade show, custom exhibit company, Gilbert, lists five best practices:
- Know your purpose. The best trade show videos are moving versions of billboards. They aren't sales pitches, and they aren't commercials. They're simple. They're visual. They're short. Refine your objectives before creating a trade show video. Your video should be about capturing the attention of attendees in five seconds or less.
- Use music not voice. Trade shows are loud and busy. Chances are attendees won't be able to hear a voiceover. So, you'll want to forgo featuring a speaker in your video and use music instead. Choose a song (or create your own) that captures attention, excites, and engages. The music you choose to feature in your video should evoke the emotions you want your visitors to have when discussing your products and services.
- Showcase your product. Don't create a video that talks about product features and benefits at length but never shows a product. Instead, create and broadcast a video that features several amazing pictures of your product. Music and imagery are the keys to top-notch videos. Don't be shy. Put your product front and center in your video so that it stands out from and above the crowd. After all, you're exhibiting at a trade show because you want to spread the message about your product and build brand awareness.
- Put your video at eye level in your exhibit booth and above eye level elsewhere. Place video screens at eye level in your booth so that attendees can see them while browsing your exhibit. You'll also want to place a screen high up in your booth so that you attract attendees from across the trade show floor. Your video will play on a loop on all screens so that attendees are constantly exposed to your brand and your product.
- Reuse your video. Put your trade show video to use after the trade show is over by posting it on social media. You can also post it on your website or include it in an email marketing campaign. Feel free to continue to use your video for as long as its relevant. In fact, it should become a part of your marketing library.
About Gilbert:
Gilbert is a custom trade show exhibits, environment, and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Exhibition takes care of fabrication, design supervision, service, planning, management, and more to ensure total success. Gilbert Architectural specializes in giving your brand a place to tell its story. Gilbert Live handles every aspect of planning and producing promotional and corporate events.
Media Contact: Desiree Olivera, Gilbert, 631.577.1100, [email protected]
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