Custom Exhibit Company, Gilbert, Shares Tips for Building Brand Awareness on Trade Show Day and Beyond
NEW YORK, April 5, 2018 /PRNewswire-iReach/ -- Custom trade show booth design company, Gilbert, explains different ways to increase brand awareness at trade shows.
Brand awareness is essential. Companies can double down on their efforts to increase brand awareness by taking advantage of trade shows. Here are four ways to increase brand awareness on trade show day. These strategies can also be incorporated into an overall marketing strategy and applied throughout the year.
- Prioritize consistency. Brand awareness is built through repetition and consistency. Make sure your trade show booth or exhibit uses consistent colors and messages. Your graphics, text, logo, typeface, slogans, booth design, and theme should weave together seamlessly to tell a cohesive story. On trade show day, your booth and your brand should have the same look and feel.
- Use top-down booth branding. Select a booth design that blends marketing and sales. The top of your booth should feature your company name and logo, then your core brand messages, followed by messages about your products or services. Your unique selling proposition should be placed at eye-level because that's the message you want attendees to process actively while they're engaging with sales support. Top-down booth branding puts the value you offer in front of customers while surrounding them with the elements that compose your unique brand.
- Put psychology to work. Visuals tend to resonate strongly with attendees, so be sure to include lots of eye-catching graphics. Don't be afraid to keep text to a minimum and include lots of white space so that attendees gravitate toward your visuals.
- Tap into the power of social media. Social media is all about sharing. You can increase your brand awareness at trade shows by simply encouraging attendees to share information about you. Include visuals with QR codes, URLs, and hashtags next to your brand name and logo so that everything gets shared online.
About Gilbert:
Gilbert is a custom trade show exhibits, environment, and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Exhibition takes care of fabrication, design supervision, service, planning, management, and more to ensure total success. Gilbert Architectural specializes in giving your brand a place to tell its story. Gilbert Live handles every aspect of planning and producing promotional and corporate events. Learn more about customizing your very own Gilbert interactive trade show booth or exhibit today.
Media Contact: Desiree Olivera, Gilbert, 631.577.1100, [email protected]
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