MELVILLE, N.Y., Oct. 6, 2017 /PRNewswire-iReach/
Custom exhibit design company, Gilbert, helps marketing professionals connect with their target audience at events. They share four tips:
- Research your audience. While it may sound trite, you must know and understand your target audience if you hope to reach the right demographic at an event. Spend time gathering information before the event. You'll need to know if you are targeting consumers or businesses. If you are targeting consumers, you need to know the age, gender, occupation and income of your target audience. If you're trying to connect with businesses, you will need to know the size and buying power of your ideal business customer. However, since you will still be interacting with individual decision makers at the companies you hope to sell to, you will still want to have a sense of how to engage those people. It's best to attend events that attract the right demographic. Once you know your target demographic, confirm that your target audience will be attending the event.
- Build an exhibit around what interests your target audience. Once you know who your target audience is, you can have an exhibit designed that will attract them. Your design should create a positive first impression and build trust. It should also make your target audience comfortable. The more comfortable they are, the longer they will stay. This provides your sales team more time to engage them. An exhibit design that brings your target audience to you saves time and frustration.
- Incorporate personas. After you have an exhibit created that attracts your target audience, enhance your environment by using personas. Personas are fictional characters created to represent specific types of individuals in your target audience. Share these personas with your sales team so that they can identify members of your target audience when they visit your exhibit. Consider creating flyers and brochures that incorporate these personas and distribute them to attract your target demographic.
- Use strategic giveaways. To create brand awareness and bring your target audience to you, prepare promotional items and give them away at the event. Promotional items should reflect your brand and capture the interest of your target audience. The more items you give away, the more visible you become. This visibility helps to build trust in your brand. The more people see others associating with your brand, the more interested they become in checking out your exhibit for themselves.
About Gilbert: Gilbert exhibit marketing is world-renowned. Gilbert is a custom trade show exhibits, environments and events firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating exhibits and architectural spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Live handles every aspect of planning and producing promotional and corporate events.
Media Contact: Steve Ballen, Gilbert, 631.577.1100, sballen@gilbertexperience.com
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SOURCE Gilbert
