MELVILLE, N.Y., Feb. 1, 2018 /PRNewswire-iReach/
Custom exhibit booths design company, Gilbert, suggests four ways to make sure your brand stands apart from and above the crowd at your next event.
A strong brand is a necessity. But, how do companies broadcast and accentuate their brand at an event? Custom exhibit booths designer, Gilbert, shares several tips for elevating your brand at your next big trade show event:
1. Include a great slogan. Your company probably already has a slogan, so you'll want to make sure that it's visible. Your slogan tells people what you do or what you stand for and it's a big part of how you're identified. So, for consistency's sake, your tagline should be easy to spot at your booth.
2. Color. Your brand undoubtedly includes color, but you don't have to feature all your colors at a trade show. Yes, you'll want to add them, but you can prioritize one of your brand colors over another. For example, if your brand features orange and blue, you could choose to play up the orange, because that's an attractive color that will draw people to your exhibit, thus elevating your brand at the event.
3. Hire a team that knows how to work branding into an exhibit. Branding your marketing on a day-to-day basis is different than showcasing your brand in an exhibition. Working with an expert design team is the best way to make sure your name shines at an event. They know how to weave your brand into an event booth, where and when to include graphic design, and how to use color to attract attention at a busy trade show. The most significant return on investment can be achieved by working with an expert event design team.
4. Offer sought-after giveaways and experiences. Impress attendees by offering cool gifts and a memorable experience. Providing a giveaway that's enticing enough to draw hundreds of visitors to your booth is a great way to help your brand stand apart from and above the crowd. Likewise, give attendees an experience they'll remember, and you'll receive favorable brand impressions for years to come.
About Gilbert exhibition booth design: Gilbert is a custom trade show exhibits, environments, and events firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating exhibits, live events and architectural spaces that optimize traffic flow and capture attention in a variety of markets.
Media Contact: Desiree Olivera, Gilbert, 631.577.1100, dolivera@gilbertexperience.com
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SOURCE Gilbert
