MELVILLE, N.Y., Feb. 8, 2018 /PRNewswire-iReach/
Leading custom exhibit displays company, Gilbert, helps businesses maximize their marketing efforts year-round by explaining three of the biggest advantages associated with influencer marketing.
An influencer is a blogger, social media user with a large following, or a media personality. As a result, they can connect businesses to their target markets. Organizations that initiate an influencer marketing campaign are likely to enjoy three major benefits:
1. Influencer marketing circumvents problems associated with traditional advertising. Banner ads, Pay Per Click ads, and other traditional advertising formats are losing their influence. Consumers easily identify ads and a growing number of buyers prefer to be engaged by informational content of value, not hard selling tactics. Organic content, produced by bloggers and social media users, is more enticing. This type of content offers consumers the value they seek. As a result, when the time is right, a prospect will be more likely to convert to a buyer. Connecting with an influencer lets companies imbed product information in organic content produced by individuals with influence. The result: direct marketing to target markets that's more appealing and effective than traditional advertising.
2. Influencer marketing increases trust. Letting an influencer discuss your product or service increases the amount of trust consumers place in your brand. Your target market follows an influencer because they enjoy their content and perspective and because they trust them. When an influencer recommends your product, the trust followers place in the influencer is transferred to your product or service. This increase in trust can take your return on investment to new levels.
3. An influencer can teach you about your target market. An influencer has successfully built a following comprised of your target market. They know what your audience wants, and they know how and when to engage your audience. Learn from what they share. For example, they'll mention your product at the right time of day, on the right day of the week, at the right time of year, amidst the right type of content. If you've been running social media ads at a completely different time or in a completely different way without results, make a change.
About Gilbert:
Gilbert exhibit marketing is a custom trade show exhibits, environments, and events firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating exhibits, live events and architectural spaces that optimize traffic flow and capture attention in a variety of markets.
Media Contact: Desiree Olivera, Gilbert, 631.577.1100, dolivera@gilbertexperience.com
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SOURCE Gilbert
