NEW YORK, Feb. 6, 2018 /PRNewswire-iReach/
With several years of experience custom designing glassware for the beverage industry, custom glasses supplier, Kardwell International, shares four effective marketing ideas businesses should use to promote their beverages and establishments.
The beverage industry is competitive. Winery, distillery, and brewery owners have their work cut out for them. Fortunately, there are a few tried and true ways to promote such businesses, and they don't come with a hefty price tag:
- Create a logo. Branding is the foundation upon which all businesses stand. Wineries, distilleries, and breweries need to focus on creating a strong brand before they do anything else. Business owners should have a logo and slogan at a minimum. Once these branding elements are in place, business owners should use them to create brand awareness. Customizing the glasses used to serve customers is one of the easiest ways to do that in the beverage industry. Business owners have their choice of glasses to customize. Each style can be imprinted with a logo, design, and message in company colors.
- Network. Winery, distillery, and brewery owners should encourage their marketing and sales staff to create business relationships with other vendors such as hotels and restaurants. These vendors can bulk order beverages on a recurring basis, creating a new source for profit. When meeting with vendors, gift them with a leather wine carrier that has been customized with your logo to say thank you for their time. They'll appreciate the gesture and they'll be constantly reminded about your business. Custom leather wine carriers hold two bottles of wine and a set of tools.
- Use social networks. Live videos are becoming more and more popular. Take several videos of staff working and let them talk about what it's like to work at a winery, distillery, or brewery. Take behind-the-scenes videos of each beverage, including videos of it being made, and of course, live stream featured entertainment at peak business hours. Feature custom glasses in each video to create brand awareness. Possible custom glasses to feature include growlers and beer glasses, wine decanters, and spirits glassware (e.g., martini glasses, rock and old-fashioned glasses, shot glasses, etc.). Select custom glassware that has been heated in a kiln at high temperatures to ensure the logo looks fantastic in each video.
- Nurture relationships with customers. Word of mouth advertising can generate a great deal of business, especially in the events industry. If your winery, distillery, or brewery hosts events, you'll want to go the extra mile to impress and support customers. Their recommendation could book an entire next season of events. Supply customers with a custom wine glass (or other type of glass) as a special gift. Others will see your logo, and customers will leave your establishment with favorable impressions. Custom wine glasses are available in over a dozen different styles, including stemless, and range from 5 ounces to 21 ounces.
About Kardwell International
Kardwell has been offering playing cards, gaming supplies, entertainment products, and promotional items since 1976. For over three decades, Kardwell custom glass distributor has provided customers with a wide array of high quality, customizable products and excellent customer service with our knowledgeable sales representatives.
Media Contact: Fred Sommer, Kardwell International, 631-298-0005, mktg@kardwell.com
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SOURCE Kardwell International
