Custom Trade Show Exhibit Design Company, Gilbert, Discusses the Latest in Social Media Marketing Trends and How to Use Them to Your Advantage
MELVILLE, N.Y., March 16, 2018 /PRNewswire-iReach/ -- Custom trade show exhibit design firm, Gilbert, uses their experience in trade show execution to help businesses make the most of social media trends at their events.
The New Year will be an exciting time for social media. Certain trends will continue and should be brought into trade show marketing activities. Among these trends, trade show participants will want to focus on these three:
Live streaming. Live video will continue to rise rapidly in popularity, especially as audiences get used to consuming information in this manner. So, it's essential that live streaming videos be part of trade show marketing before, during, and after the big day. To use live streaming advantageously, follow these tips:
- Live stream the team getting ready for the trade show. Show the people behind the event and provide glimpses into what the booth will be about—from design to interactive activities, contests, promotions, and giveaways. Actual staff are the individuals to feature in these videos. Try to find charismatic ones who can create excitement and buzz.
- Live stream the big day. Broadcast dozens of live streaming videos through various social media platforms at the trade show to let people know how exciting the company booth is; this will attract attendees to the booth.
- Live stream after the big day to share success stories. Let customers, prospects, and others know that the trade show was a success. Reassure prospects that there will be follow up and remind people how to get in touch with the company about products or services of interest.
Gamification. Game-like experiences that let users interact with others will continue to grow. To take advantage of this trend by incorporating gamification elements into trade show booths to create interactive experiences. In addition, try the following:
- Create gamification-based apps related to the games and experiences that will be at the booth and promote them before the show. This will create interest and excitement before the show even starts.
- Make the app downloadable online, so everyone who is interested can participate.
- Add company branding to the app so target audiences know it's yours.
Transparency and privacy. These are two elements that many companies will overlook in 2018, but they are extremely important components of social media and consumers are concerned about them. To set minds at ease, employ these solutions:
- When using social media to promote products and services, be transparent. Talk about where products are made, the philosophy behind making the products, and the goals the company wants to achieve. Use real pictures whenever possible.
- Share how the company protects consumer privacy whenever possible.
About Gilbert
Gilbert is a custom trade show exhibits, environments, and events firm with over thirty years of experience and three units: Exhibition, Architectural and Live. The Gilbert exhibition booth fabrication team of expert craftsmen and designers have decades of experience creating spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Exhibition takes care of fabrication, design supervision, service, planning, management, and more to ensure total success. Gilbert Architectural specializes in giving your brand a place to tell its story. Gilbert Live handles every aspect of planning and producing promotional and corporate events.
Media Contact: Desiree Olivera, Gilbert, 631.577.1100, [email protected]
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