Custom Trade Show Exhibit Manufacturer, Gilbert, Talks about the Importance of Pre-Show Planning
MELVILLE, N.Y., March 9, 2018 /PRNewswire-iReach/ -- With over thirty years of experience in the trade show industry, custom trade show exhibit firm, Gilbert, shares essential pre-show planning tips and advice to help businesses get the most out of a trade show because they know how important pre-show planning is.
There are too many moving parts to organize, implement, and execute before a trade show; skipping the pre-show planning phase is never warranted. Unfortunately, the importance of pre-show planning is often realized when trade show goals fail to materialize.
Proper planning makes goal achievement possible and sets vendors up for a positive trade show experience. To execute pre-show planning in a way that virtually guarantees success, execute the following pre-show planning activities:
- Set goals and establish roles. Planning should always be done with objectives in mind. If more than one staff member needs to be involved in trade show decisions, get together early to finalize goals and develop a shared understanding of the planning process and who is responsible for what.
- Research trade shows and select the best one(s). Not all trade shows are created equal. The trade shows a company decides to attend need to connect them with their target audiences.
- Study the trade show manual. This document contains all the information that's needed about the trade show schedule, registration, forms, floor plans, exhibit specifications, and more. Marketing professionals should use this document to create a to-do list. Trade show exhibit firms will use this information to ensure booths meet trade show specifications.
- Partner with an experienced booth designer. A well-designed booth can catapult brand awareness for years to come. A full-service company is often the best choice because they take care of everything—from conceptualization and booth design to setup and takedown. The trade show exhibit is, arguably, the most important part of planning, aside from knowing what is to be achieved at the show. Put this element in the hands of the experts and focus on organizing and training staff for the big day.
- Write a plan for the show. Write a plan and a timetable for the show. Include details about how staff will be trained, which staff will be assigned to which roles, and where staff will stand throughout the day.
- Book hotels and flights and arrive early to rehearse. Get travel logistics out of the way early when prices are lower. Then, spend a day or two at the trade show venue with the company exhibit and staff practicing before the big day.
About Gilbert Exhibit Company
Gilbert is a custom trade show exhibits, environments, and events firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert's team of expert craftsmen and designers have decades of experience creating spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Exhibition takes care of fabrication, design supervision, service, planning, management, and more to ensure total success. Gilbert Architectural specializes in giving your brand a place to tell its story. Gilbert Live handles every aspect of planning and producing promotional and corporate events.
Media Contact: Desiree Olivera, Gilbert, 631.577.1100, [email protected]
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