Cutex® Receives U.S. Patent for Advanced Revival Nail Polish Remover
ST. LOUIS, Missouri (PRWEB) August 13, 2013 -- Cutex®, the leading producer of nail care products since 1911, has received a U.S. patent for its Advanced Revival Nail Polish Remover, the first innovation in nail polish remover in more than 15 years. The Advanced Revival formula combines acetone with natural botanical nourishing oils including apricot seed, flax seed and parilla oils, for stronger, healthier nails. Cutex® Advanced Revival Nail Polish Remover is the quickest remover on the market today, removing polish twice as fast as other brands.
“After more than 15 years of women choosing a strengthening or nourishing nail polish remover formula, we have developed a patented solution that gives women both benefits in one application,” said John Mandelker, President of Cutex®. “Our 100-year heritage is founded on new and innovative products and Advanced Revival is the perfect solution for women wanting to keep their nails looking and feeling healthy, strong and beautiful.”
Cutex®’s Advanced Revival Nail Polish Remover combines the power of acetone (92 percent) with the strengthening and nourishing capabilities of natural drying oils including apricot seed, flax seed and parilla oils. These natural drying oils begin as a liquid and turn into a solid when exposed to air while the acetone evaporates. Through the drying process nails are strengthened, leaving them feeling healthy and clean after just one use.
“Cutex® has created something totally unexpected in the nail polish remover industry with its Advanced Revival Formula,” said Frank Busch, chief chemist for Cutex® Labs. “Using natural oils to strengthen and condition nails while maintaining product effectiveness was the goal in creating the formula. The inspiration came from the study of paint that was used by the great art masters of the Renaissance who only had natural ingredients to create their paint. The natural oil paints of the renaissance are flexible and strong even after 700 years. The new patented Cutex® Advanced Revival Nail Polish Remover uses the same oils to keep your nails flexible and strong while very quickly removing all types of nail polish.”
Consumer research conducted in 2011 indicates that a majority of women surveyed by Cutex® (86 percent) said Advanced Revival did a better job ‘conditioning’ and ‘strengthening’ their nails than their current products.
Cutex® Advanced Revival products are sold in select stores nationwide and online at http://www.cutexshop.com.
About Cutex®
Headquartered in St. Louis, Cutex® is the leading producer of nail care products since 1911. The company launched the first nail polish available in 10 shades in the 1920s and since then, women in more than 100 countries have trusted Cutex® as the nail cleaning and conditioning expert. Cutex® continues to offer scientifically-advanced, patented unique nail polish remover formulas, products and solutions for essential nail care. For more information, call (314) 536-8928 or visit http://www.cutexnails.com. Find a Cutex® retailer near you at cutexnails.com/locator or shop Cutex® products at cutexshop.com. Follow Cutex® on Twitter at @CutexUS, on Pinterest at pinterest.com/cutexus/ and on Facebook at facebook.com/cutexnails.
Jamie Sherman, Black Twig Communications, 314-536-8928, [email protected]
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