Cygnus Construction Network’s Coverage of CONEXPO-CON/AGG & IFPE Continues Through April
Fort Atkinson, WI (PRWEB) April 28, 2014 -- A show as influential as CONEXPO-CON/AGG & IFPE generates news even after the show closes, evidenced by continuing coverage from Cygnus Construction Network for its audience of 222,897 construction professionals.
Cygnus’s editorial team continues to share news from THE BIG SHOW through its eight print magazines, 11 digital newsletters and two show microsites. Its Best of THE BIG SHOW supplement, highlighting the team’s top news and product picks, mails with the April issues of Concrete Contractor®, Equipment Today®, Asphalt Contractor™ and Rental magazines.
“Our news coverage goals for this mega-show were divided equally between informing those attending the show ‒ so they didn’t miss what they couldn’t get to in person ‒ and those who stayed home,” commented Kris Flitcroft, executive vice president.
That dual-focus coverage contributed to a major jump in pageviews on the network’s two websites ‒ ForConstructionPros.com and OEMOffHighway.com ‒ which experienced a 26% and 25% increase, respectively, the week of the show.
Three consecutive days of live, at-show news broadcasts, produced from the anchor desk in the Cygnus booth, took center stage in the convention hall. Roger Mann, Cygnus’s chief correspondent, conducted 72 live interviews with construction executives from around the globe. The live broadcasts were carried on the network’s two microsites, along with 131 additional videos created at the show by the Cygnus editorial team.
Here’s a snapshot of the news coverage and results by the Cygnus Construction Network:
• 140,000 distribution of THE BIG SHOW Guide at the show
• 112,000+ distribution of The Best of THE BIG SHOW recap supplement
• 2 dedicated microsites from January to April 2014 on ForConstructionPros.com and OEMOffHighway.com
• 26% increase in pageviews on ForConstructionPros.com during the week of the show; 25% increase on OEMOffHighway.com (Google Analytics)
• 763 hours of video played in March; average view time of 4:14 minutes
• 72 live-broadcast video interviews
• 131 show videos posted on its websites
• 147 products added to the ForConstructionPros.com Buyers Guide
• 376 news items and press releases posted online
• 6 pre-show, 8 at-show and 5 post-show newsletters dedicated to THE BIG SHOW
About the Cygnus Construction Network
The Cygnus Construction Network comprises eight B2B magazines ‒ Equipment Today, Rental, Pavement Maintenance & Reconstruction, Concrete Contractor, Polishing Contractor, Asphalt Contractor, Sustainable Construction, and OEM Off-Highway; two web portals: ForConstructionPros.com and OEMOff-Highway.com; 11digital newsletters; and one national trade show, National Pavement Expo. The network delivers industry news, trends, education and product information for construction professionals. Cygnus Construction Network is a division of Cygnus Business Media, one of America’s top business-to-business media companies. Cygnus leads the way in providing targeted content to top decision-makers and organizations.
Sue Fritz, Cygnus Business Media, http://www.ForConstructionPros.com, 800-547-7377 Ext: 3333, [email protected]
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