Dealerships Adopting Radical New Approach to Chat Report Dramatic Rise in Website Chats Turning into Leads - and Leads Turning into Showroom Visits and Sales
New Orleans, LA (PRWEB) January 26, 2014 -- Dealerships using Gubagoo’s revolutionary behavioral engagement and scoring technologies for automotive websites are experiencing dramatic increases in visitor to lead conversions at a fraction of the cost of traditional media, according to case studies released by the company at the 2014 National Automobile Dealer Association Convention today.
The case studies, conducted with Honda of Gainesville and Ocala, Savannah Toyota and Lexus of Pembroke Pines, along with metrics aggregated from a cross section of dealerships using Gubagoo’s website platform, confirm that Gubagoo’s dealer chat and website solution, powered by an advanced site analytics engine and behavioral tracking technology, are turning dealership websites into powerful conversion engines. For example, Savannah Toyota experienced an increase in visitor conversion from 1% to about 20%; Honda of Ocala doubled conversion of site visits to active leads, and Lexus of Pembroke Pines tripled its lead conversion with a cost per lead of $7 and a cost per sale of $33, versus $20 and $400 with other providers respectively. And, the aggregated cross section of dealers studied reported an average of 138 leads a month generated from their Gubagoo powered websites, with a nearly 60% chat to lead ratio.
“Our mission is to make once-anonymous web traffic identifiable, and help convert the 95% of visitors that typically defect from a dealership site,” said Brad Title CEO of Gubagoo. “The results we have been seeing, and that are reported in these case studies, are testament to the importance of dealers supercharging their websites so that they better convert visitors to chat, lead, and sale. How? By making their websites much much smarter.”
According to Title, Gubagoo’s complex Behavioral and Engagement Scoring Technology (the B.E.A.S.T) gathers all information on each site visitor’s online behavior, from the exact vehicles they’re looking at, to how many times they have visited, to how long they are spending on each page. The Gubagoo platform then puts all that rich data in motion: assigning each visitor a unique score based on their real-world behavior - and using that score to precisely engage and re-engage individuals with calculated messages, chats and offers/coupons, about the right vehicle, at the right time – and in real-time.
Each of the dealerships in the case studies benefitted from Gubagoo in different ways. Savannah Toyota used Gubagoo to power a relaunch of a website that had not been improved since 1999: “Gubagoo shows you what visitors are thinking, so you can approach them in a way that is not as aggressive as the phone, and that makes them much more comfortable because they know you are really listening to their needs,” said Savannah Internet Sales and Digital Marketing Director Brian Lollie. “Our engagement is super relevant, which leads to a much better consumer experience and, most notably, more car sales.”
Hondo of Gainesville and Ocala’s Tom Moore was frustrated with third party lead providers and existing chat platforms: “We are making thousands of dollars on each car converted with Gubagoo. I would recommend using Gubagoo to any dealer looking to notably increase their sales.”
And, Lexus of Pembroke Pines Internet Marketing Director Jesse Walker was using various direct marketing efforts and third party leads, but was struggling to convert leads from their own website traffic: “We have experienced significant return using Gubagoo. Our website lead conversion has tripled since launching the Gubagoo platform with agent chat-to-lead rate holding at about 70%. The coupon claim-to-sale rate is nearly 20% and we are averaging 30 new vehicle sales per month through Gubagoo.”
To read the full case studies, click here: http://gubagoo.com/case-studies.
About Gubagoo
Based in West Palm Beach, Florida, and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable, and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available - and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ - Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. Over 700 dealerships, including some of the nation’s largest dealer groups, as well as OEM-certified programs, already have adopted Gubagoo-powered websites.
Gubagoo Media Relations:
Melanie Webber, mWEBB Communications, (949) 307-1723, melanie(at)mwebbcom(dot)com
Cassandra Cavanah, mWEBB Communications, (818) 397-4630, cassandra(at)mwebbcom(dot)com
Crystal Hartwell, mWEBB Communications, +1 (714) 987-1016, [email protected]
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