DemoFlick Cites Increase in Explainer Video Use for Internal Communications
Boston, MA (PRWEB) April 24, 2014 -- In response to an article released in Google News about online video, DemoFlick, a leading animated explainer video production company, cites that an increasing number of companies are using animated explainer videos for internal communications as well.
According the Google News article, 90% of TV viewers are visiting YouTube and Google Search; disregarding video when planning your online marketing initiative means you are missing out on a huge percentage of reach and visibility.
Explainer videos are not just for software, SaaS or website developers anymore. Big brands and corporations use explainer videos to speak to their audiences — from YouTube and landing pages to social media marketing and trade shows.
“Not only are organizations using explainer videos to educate potential customers about their products and service, they are taking it a step further and using explainer videos to educate internal teams,” said Albert Berry, co-founder of DemoFlick.
Think of an explainer video as a billboard, it can be used in different places and across mediums. You create it once and can use it as a directional — to your website, your social media outlets or an actual brick-and-mortar store. Even better, once it is created, it can be displayed over and over again across your online and offline marketing platforms.
Explainer videos are quickly becoming a key part of every organization’s marketing plan — including marketing materials for Human Resources and internal communications. Furthermore, companies are using animated explainer videos for tasks like training internal teams and educating employees. Not only can explainer videos generate leads, increase conversions and boost sales, they are also fun to watch. That makes them perfect for communicating corporate messaging to employees and team members. Furthermore, the final cost of a premium animated explainer video is easier to estimate than the cost of a traditional live-action film.
Just to give you an example, DemoFlick created an animated explainer video for Hewlett Packard to help the company promote its platform “Service Anywhere.” Service Anywhere gives users intelligent employee self-service. Not only did this 1:37 video give viewers a directional as to where they can go to find Service Anywhere, it explains what Service Anywhere does and who can benefit from it. And because the video is animated, it is entertaining and turns a potentially complicated idea into one that is easy-to-understand.
DemoFlick has also created videos for non-traditional purposes for companies like Abbott Laboratories and Steamwire. While Abbot Laboratories and Steamwire are quite different in who they are targeting and why, both companies published explainer videos that are excellent at simplifying complex ideas with clear, uncomplicated scripting.
Whatever your industry, whether it is SaaS development, technology, health care, finance, law, travel, oil mining or photography, there are animated explainer videos out there that are gathering leads for companies in it.
Intrigued? Find out more about creating an animated explainer video for your website or marketing initiative at DemoFlick.com.
Albert Berry, Demoflick, http://www.demoflick.com, +1 (617) 423-7601, [email protected]
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