Demograph Is Rebranding the Way Startups and SMBs Think About Their Own Branding
Toronto, ON (PRWEB) March 25, 2014 -- Branding seems to be a hot button issue that businesses big and small are latching on to these days. More now than ever, in this age of total transparency, is a strong brand presence required for businesses to make an impact on their audience and develop a sincere following. Demograph, a startup out of Toronto, ON (http://www.demograph.co) wants to rebrand the way small and medium sized businesses approach their own branding by providing SMBs with managed brand identity packages.
A Demograph is a managed brand identity system for SMBs. The word Demograph itself literally means "draw people", which is used as the company trademark. "Draw people" represents what a Demograph is both figuratively and literally. Literally in that the process requires drawing out the visual presence of the business itself by identifying the brand, and figuratively in that the brand identities produced are intended to draw in the target audience.
A Demograph brand identity package allows businesses of all sizes the opportunity to brand themselves visually, much like the way larger corporations do. At its roots, a Demograph package provides the business owner with a set of source files for all of the brand’s visual touchpoints. This allows business owners to better manage their budgets and work with different suppliers, publishers, in-house staff and contractors without compromising brand consistency and integrity. Files are managed online through a content management system (CMS) and come with a usage guideline, which can be considered the business or organization’s brand playbook. Guidelines ensure that any suppliers working with the components of the brand will have the proper rules and standards to be able to create new content, such as ads, displays, website and any other visual touch-points, while maintaining a credible and trustworthy visual continuum. This continuum establishes brand presence and empowers startups and SMB's to get noticed.
Visual consistency is a major proponent of establishing a tenable brand presence. When a brand is presented in a consistent way, it creates credibility. Credibility is the keyword. By creating consistency in the visual presentation of a brand, credibility attributes can be emphasized, constantly instilling trust and loyalty to the intended audience.
Business owners looking become part of the recent wave of businesses making it a point to focus on establishing and maintaining their brand presence can take advantage of a limited time, 20% discount on all Demograph branding packages by visiting http://www.demograph.co/promotion.html for more details and pricing.
About Demograph
Demograph provides businesses with managed branding packages containing the most sought out visual branding items requested by startups, small and medium sized businesses for both online and offline use. For more information please visit http://www.demograph.co
Luciano De Monte, Demograph, http://www.demograph.co, +1 888-880-5088 Ext: 1, [email protected]
Share this article