Determining How Successful an Internet Marketing Campaign Is
Toronto, ON (PRWEB) January 31, 2015 -- RankXpress is an internet marketing business dedicated to helping clients maximize their reach online and create a strong online presence. This involves more than simply creating online marketing campaigns and using the best SEO practices to create a website designed to climb to the top of the search engines. Becoming the best also means learning how to evaluate internet marketing campaigns and SEO campaigns. To that end, RankXpress also aims to provide clients with both evaluation services and the tools needed to evaluate campaigns.
These evaluations often break down to look at some very specific statistics. The first of these statistics is how many visitors the website has per month. However, professionals urge business owners to understand the difference between visitors and unique visitors. Visitors include every person who opens any page on the website, including visitors who have been on the site before. Unique visitors include only those unique individuals who have visited a website within a specific period. It does not count repeat visits by the same person. Unique visitors may be the most useful statistic.
Page views are another useful way of measuring an online campaign. This shows the number of different pages a visitor to a website has viewed. Ideally, visitors will click on a number of different pages on a site each time that visitor is on the site. Websites that have a low number of page views may need to strengthen the connections between pages.
Business owners should also look at the number of visitors who reached the site from a search engine. This is a very good indicator of how well the website’s SEO strategy is working. Sites with a low number of referrals may need to try new keywords in order to get ranked higher in relevant searches. Another technique that can help increase a website’s standing is by getting other websites to link to the business’s site. However, there is some danger in this because Google and other search engines will penalize sites that are linked to from sources that have been determined to be spam.
When evaluating social media campaigns, RankXpress stresses that looking at reach or the number of followers a page has is only one small factor. This is because favorites/followers/likes don’t necessarily mean much. Someone on Facebook can like a page, but then hide the posts from that page, which means that the customer isn’t really being reached at all. Look at the interaction and number of likes or shares on a post to get a better idea.
RankXpress is available for assistance in learning how to evaluate online campaigns and SEO methods. More information can be found at http://www.rankxpress.com.
About RankXpress:
RankXpress offers website design and search engine marketing services. The company works with businesses to assist them in increasing their ranking on search engines, analyze conversion data, and more. RankXpress is comprised of professional experts who can provide these services at a very reasonable cost.
Tim McDonald, RankXpress, http://www.rankxpress.com, +1 905-326-2790 Ext: 104, [email protected]
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