Device Agnostic Digital Shopping List and Recipe Box: ZipList Hits Four Million User Mark
Reston, VA (PRWEB) July 24, 2013 -- ZipList, Inc. (http://www.ZipList.com), a Condé Nast company and leader in online and mobile shopping lists and recipe boxes for consumers across the country, today announces a new milestone: the platform has now reached four million registered users. ZipList has now tripled their audience numbers within the past year, having reached the one million user mark in February 2012, the two million user mark in November 2013, and earlier this year, its three millionth user.
Today, ZipList’s four million users continue to leverage the platform’s technology to search and save recipes from over 400 recipe site partners including Serious Eats, Epicurious, and Simply Recipes, as well as thousands of recipe blogs across the web. Users can additionally build shopping lists, identify and save their favorite grocery stores, and search for weekly grocery deals at the stores that are nearest to them.
For publishers and brands, ZipList provides access to millions of users at a pivotal moment as they plan what to cook and, therefore, what to buy at the grocery store. In the past year, ZipList has added 230 publishers and hundreds of bloggers to their roster, providing a simple integration of recipe box and shopping list features within their sites to drive engagement. For brands, ZipList offers a suite of solutions to identify and activate consumers on their path to purchase, including hyper-targeted and native advertising opportunities.
“Our rapid user growth rate exceeded our expectations and we are thrilled with the way in which our technology has been adopted by consumers and partners alike,” notes Geoff Allen, Founder and CEO of ZipList. “Providing a seamless solution to the daily meal planning process has always been our goal, and we’re excited to continue to add new tools and features to make recipe discovery and access even easier.”
For more on ZipList, please visit http://www.ziplist.com.
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About ZipList, Inc.
ZipList, a Condé Nast company, is a market-leading online and mobile universal shopping list and recipe management service that enables shoppers to create and share grocery lists with family members. Users can arrange their lists by aisle or store, and can save recipes to a central recipe box. ZipList has partner tools, fully-branded white label experiences and SDKs available to enable media, lifestyle, grocery retail and consumer packaged goods properties to incorporate shopping list and recipe box features into their own sites and mobile apps.
Follow ZipList on Twitter at http://www.twitter.com/ZipList or become a Facebook Fan at http://www.facebook.com/ZipList. ZipList is also available as a free mobile app for iPhone and Android users. For more on these mobile apps, visit http://www.ZipList.com/apps.
About Condé Nast
Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past 10 years than all of its competitors combined. For more information, visit condenast.com or follow us on Twitter @CondeNastCorp.
Katherine Hurd, Moxie Communications Group, 7035976705, [email protected]
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