DHL Supply Chain and Mills Fleet Farm develop an end-to-end supply chain in Wisconsin to optimize operations and meet growth demands

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DHL Supply Chain and Mills Fleet Farm develop an end-to-end supply chain in Wisconsin to optimize operations and meet growth demands

DHL Supply Chain, the Americas' leader in contract logistics and part of Deutsche Post DHL Group, and Mills Fleet Farm, a retailer of lifestyle merchandise serving active, outdoor families and farm consumers, partnered together to design, construct and staff a new state-of-the-art distribution center in Chippewa Falls, Wisconsin. The 1,100,000-square-foot facility includes an integrated warehouse and transportation solution that will help Mills Fleet Farm optimize logistic services for its 37 stores located throughout Wisconsin, Minnesota, Iowa and North Dakota by serving as the flagship facility.

DHL Supply Chain's Solutions Design team used proprietary inventory and operational modeling tools to design a facility for Mills Fleet Farm that provides an optimal balance of capital investment, operating expense, service levels and inventory levels. The facility is expected to begin operations in the first half of the year, bringing several hundred jobs to the area.

"This solution was an integrated and holistic effort that extended beyond our managed transportation solutions to include DHL Supply Chain's Solutions Design, warehouse and finance services," said Chris Bronski, Director of DHL Supply Chain's Managed Transportation Solutions. "Because of our expertise, resources and commitment to innovation, Mills Fleet Farm now has a solution that will deliver operational excellence and support future growth."

Mills Fleet Farm has a diversified offering of merchandise with over 120,000 stock keeping units (SKUs) across a broad range of product categories such as auto, home living, farm and pet, outdoor/sporting goods, apparel/footwear, candy/snacks, hardware and seasonal.

"We partnered with DHL Supply Chain to help support our retail growth," said Rich Tannenbaum, Senior Vice President of Mills Fleet Farm. "Their warehouse and transportation management services ensure that we continue to exceed our customers' expectations, and that our products are delivered on-time, every time. With DHL Supply Chain, we know we can meet our current and future needs with their customized solution that allows for scalable growth."

For more information about DHL Supply Chain's solutions, please visit

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Media Contact:

Nicole Porter

DHL Supply Chain

Phone: 614-865-8437


DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 350,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, energy, automotive and retail, a proven commitment to corporate responsibility and an unrivalled presence in developing markets, DHL is decisively positioned as "The logistics company for the world".

DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 57 billion euros in 2016.

Media Contact: Courtenay Hollington, Fahlgren Mortine, 614.383.1626,

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SOURCE DHL Supply Chain

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