Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Dialog Direct to Understand and Serve Social Media Customers with Conversocial and Synthesio
  • USA - English


News provided by

Conversocial

Dec 08, 2015, 09:00 ET

Share this article

Share toX

Share this article

Share toX


New York, NY (PRWEB) December 08, 2015 -- Social media technology vendor Conversocial and its partner Synthesio, a leading social intelligence platform, have been selected by Dialog Direct to provide social media insights and data to help with strategic and personalized social customer service and marketing campaigns.

Dialog Direct is a marketing and customer engagement specialist that helps businesses to generate leads, increase sales and provide superior customer engagement solutions based on remarkable experiences.

The feedback loop of social insight and social customer service is a no-brainer

Post this

Conversocial and Synthesio partnered in May of 2015 with the agreement of a technical integration to combine the power of social data insights from Synthesio’s leading global social intelligence platform and integrate it with Conversocial’s robust enterprise-class platform. The two platforms provide data and insight to each other, so brands can understand their consumers, provide relevant and appropriate customer service – measure the impact and then provide future service on updated insight. The Dialog Direct contract is one of a number of new customer wins secured by the partners based on this unique value proposition around social customers.

“The feedback loop of social insight and social customer service is a no-brainer,” said Steve Carrington, director, Dialog Direct. “There is so much social data available on, and from, consumers that brands need to see, understand and then act on. Working with Conversocial in partnership with Synthesio gives us and our clients this powerful insight and capability.”

On selecting Conversocial and Synthesio, Carrington said: “We wanted to work with best-in-class vendors and finding two providers that are market leaders and have the foresight to work together in a data-based capacity so that businesses can understand the social customer and then provide them with the best experiences and then feedback into the social analysis – it’s a no-brainer.”

Synthesio’s industry-leading social intelligence platform provides brands, agencies and enterprises with a complete picture of online data that matters to them. Pulling data from more than 600 million sources in more than 80 languages in real-time, Synthesio allows marketers to answer the Social ROI question as they manage and optimize their brand’s social activities by tracking the awareness, acquisition, activation and satisfaction of their audience over a desired timeframe, and as conversations are happening.

Conversocial enables brands to manage and resolve the social customer service inquiries across social media channels including Facebook, Twitter, Google+, Instagram and YouTube. The company’s social customer service solution was described by Ovum as “to resolve issues as well as providing a dashboard that helps organizations to view resolution rates alongside engagement metrics. By implementing tailored social support platforms like Conversocial’s, businesses gain greater visibility into the success of their social customer service programs. ”

Joshua March, CEO and founder of Conversocial said: “Our mission is to enable remarkable service to the social customer. We take technology and the power of data integrations seriously, so partnering with social media insight vendors such as Synthesio to give brands deep, relevant and actionable social data enables us to power unparalleled social service intelligence and processes. The team at Dialog Direct instantly recognized how compelling it is to be able to have greater depth of customer insight, to appropriately serve that customer then have the feedback on your actions – because great customer service is about the entire customer journey.”

“At Synthesio, our goal has always been to provide customers with the most in-depth look at their social data and the health of their brand online, which of course includes customer service,” explained Leah Pope, CMO of Synthesio. “Through our partnership with Conversocial, customers like Dialog Direct can use our social data to build strategic and effective interactions with their customers, in the right places and the right times. The combined best in class technologies enable Dialog Direct to understand more about their customers, who they are and why they make the decisions they do, throughout the entire customer lifecycle.”

Conversocial replaces an existing proprietary social customer service module which had been built by Dialog Direct’s internal IT team, while Synthesio replaces an incumbent third-party software vendor.

Talking about the decision to implement Conversocial, Carrington said: “We reviewed a number of social customer service solutions. We looked at who was leading in the market according to source such as Gartner and then we approached Conversocial because we wanted to work with a market leader. We chose Conversocial for two reasons: it was the most feature-rich solution but it was also a company that I knew from the beginning we could work with – the Conversocial team’s attention to detail was phenomenal – I explained what we wanted to do from both a functional and economic point, and they listened and acted. “We wanted a partner vendor that would continually invest in the product and not offer a product as sideline. Conversocial had the best solution.”

About Conversocial
Conversocial (http://www.conversocial.com/) is trusted by global brands in hospitality, utilities, airlines and consumer brands for social customer service solutions that improve productivity and operational efficiency by managing the flow of customer service inquiries and discussions on social media channels such as Facebook, Twitter, Google+, Instagram and YouTube.

Brands including Hyatt, Sprint, Barclaycard, ConEdison, Co-operative Bank, Travelex and Google use Conversocial’s enterprise-class platform for a single view of the social customer via:

  • Comprehensive APIs that seamlessly integrate into CRM and contact center technologies
  • Resolution management on social media
  • Intelligent prioritization, so the complexity of social conversations are presented to customer service teams in a logical manner
  • An intelligent social routing system that distributes conversations based on agent specialization, rules, and agent presence to deliver the quickest and most helpful answer to the customer
  • Relevant messages from public posts, private messages and other customers, threaded into a single conversation to provide full context at a glance
  • Analytics to provide accurate, actionable insights on customer trends over time

Conversocial is a Twitter Certified Partner and a Facebook Preferred Developer. For more information, visit http://www.conversocial.com.
Twitter: https://twitter.com/conversocial
Facebook: https://www.facebook.com/conversocial

About Synthesio
Synthesio, named the leader in a 2014 report looking at global social intelligence platforms, is a global Social Intelligence platform used by some of the world's top brands, and the agencies that support them. Synthesio is the framework for building social intelligence that provides real business results. Whether an organization's social team is built within Marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen to, and analyze, consumer conversations across social and mainstream media within one platform. Founded in 2006, Synthesio has offices in New York, Paris, London, and Singapore. http://www.synthesio.com

i: Ovum Principal Analyst Customer Engagement, Aphrodite Brinsmead: http://www.conversocial.com/blog/new-standard-2015#.VilOC_mrTjY

Lauren Stewart, Conversocial, +44 7841 904215, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.