Diamond Nexus Makes Room for More on Social Media Platter
(PRWEB) July 15, 2013 -- As world leaders in man made diamond simulants, Diamond Nexus knows a thing or two about making great choices. In the social media world, those choices need to be distinct and cohesive with the brand being represented. “It can be very easy to get lost in the shuffle with so much information being shared online every day,” commented Jennifer London, Social Media Coordinator.
Choosing the proper channels to share content and product information is important to the digital marketing department at Diamond Nexus. They have focused their attention on specific areas that target their key demographic, with Facebook, Twitter, PlanetDNL blog, Pinterest page, Youtube channel, Google+ page and now their Vine account.
“Vine is great because it allows us to immediately share short videos, up to six seconds long, about our jewelry, the company or events we are part of. In the fast paced world of social media, the lifespan of these posts can be short. So having the ability to get video out to millions of people that can be produced relatively simply while encouraging interactions is amazing!” London said. “Plus it is just a whole lot of fun thinking up new ways to show off gorgeous bling within the six second timeframe.”
Follow Diamond Nexus on Vine at @diamondnexus for their latest videos.
Diamond Nexus was founded in 2004 with the purpose of bringing to the public the powerful benefits of the lab-created diamond simulant revolution. They have over 250,000 customers worldwide that have awarded them an "A+" rating with the BBB, and are the ninth largest online jewelry retailer in America according to the 2011 IR500 list. For two years in a row brides from The Knot have selected them as their Best of Jeweler. Diamond Nexus currently has two retail locations: their flagship store at Woodfield Mall in suburban Chicago, Illinois, and a second store at Mayfair Mall in Milwaukee, Wisconsin. In 2009 the company was named the official jeweler and crown maker of the Miss Universe Organization as part of NBC/Universal’s “Green is Universal” environmental initiative.
Jennifer London, Diamond Nexus, http://www.diamondnexus.com/, 1-800-509-4990, [email protected]
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