Digital Marketing Agency, fishbat, Asks: Is Reddit the Missing Piece to Your Content Marketing Strategy?

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Digital Marketing Agency, fishbat, Asks: Is Reddit the Missing Piece to Your Content Marketing Strategy?

Digital marketing agency, fishbat, discusses the potential of Reddit for marketers looking to take advantage of the popular platform.

Reddit, a discussion website, receives over 500 million views per month and ranks well among the top ten most visited sites. If used strategically, the site can tempt you to include it in your marketing strategy. But proceed with caution, Reddit is not the site for obvious promotion.

What is Reddit?

Reddit is a website where thousands of people share comments, links, images, news, and more. The site is organized around topics. Subreddits are communities that have been built around a topic. As one might imagine, some subreddits are large, with many members participating in the discussion. Others are small, with few members commenting. Each reddit has its own unique vibe, in part because different moderators monitor different reddits, so each has its own rules.

Content Marketing on Reddit

Those who want to include Reddit in their marketing plan may see a terrific return. However, it's easy for marketers to experience strong negative backlash from Reddit users, so the trick is to go about marketing in a way that matches the Reddit vibe. Obvious product promotion will not be received well by Reddit users.

To make the most of Reddit as a marketing platform, try these two tips:

  •      Use Reddit for research. Reddit is a platform where users are skeptical of blatant promotion. But, as a website, it offers a lot. In fact, there may not be a better place to learn about your product/area of expertise/audience. Plus, using the site for research is significantly more cost effective than using a market research company.

  •      Learn/get inspired. There are plenty of subreddits about marketing, graphics, innovations, inspirations, work and travel, etc. There's pretty much a community for anything and everything that comes to mind. So, the platform can be used to improve aspects of your marketing (e.g., infographics, photography, etc.), keep tabs on your competition (e.g., new product subreddits, ideas coming to market, etc.), and more.

Whatever you do, don't go into communities to push your business agenda. It will only turn Reddit users off. Instead, use Reddit to inform and improve your content marketing strategy.


fishbat, digital marketing company is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228,

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