NEW YORK, Dec. 28, 2017 /PRNewswire-iReach/
fishbat, an award-winning digital marketing agency which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, shares several strategies to increase the strength of your ad campaign.
Content is still king—even when you're running an ad campaign. The most effective ad campaigns optimize their ads and the content that corresponds to them. Here are four ways to increase the strength of your ad campaign from the ad itself to the content it pairs with:
Use extensions in ads. Some forms of advertising are limited by word count. If you can only use a handful of characters, consider enhancing your ads with extensions. With extensions, visitors can learn more about your company, product, or service without having to click on the ad. Extensions also allow you to provide links to your landing pages. Plus, because search engines assign higher scores to advertisements with extensions, B2B companies can acquire a substantial number of clicks and conversions at a lower cost.
Organize keywords for more effective ads. Group keywords that are similar in theme together, and separate keywords that serve an informational purpose from those that serve a transactional purpose. Each ad should focus on a keyword theme or intent. Don't ask customers looking for information to make a purchase. Instead, focus on using keywords that answer questions.
Use effective landing pages to seal the deal. Once visitors arrive at your site from an ad, make sure they convert. Your landing pages need to be as persuasive as your ad. They also need to be directly related to the visitor's pain points. Business buyers are influenced by two types of solutions—solutions that meet the needs of their company and solutions that make their life or job more manageable. Make sure your landing pages discuss features and benefits with this information in mind.
Put yourself in the buyer's shoes. Don't be too quick to say "let's talk" or "call now" in your ads or landing pages. Research shows that consumers need multiple exposures to information before they decide to act. An ad will need to be reinforced with other types of content to convince buyers to take action. Customers who have already interacted with your content will have moved themselves through the buying cycle. By the time they connect with you, your sales team will have an easier time bringing them onboard. So, offer customers relevant and compelling content—in multiple forms and on various platforms.
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, email@example.com
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