Digital Marketing Agency fishbat Shares Four SEO Secrets to Improve Your Press Releases
NEW YORK, Jan. 9, 2018 /PRNewswire-iReach/ -- Digital marketing agency, fishbat, explains how to craft an impressive press release and increase your chances of gaining additional media coverage with little-known SEO secrets.
Press releases are an essential component of a healthy public relations campaign. Meant to garner the interest of journalists with a newsworthy story, press releases are the first step in securing additional media coverage. Digital marketing agency, fishbat, shares several ways to improve your press release:
Create a Compelling and Newsworthy Story That's Reader Friendly
For SEO tactics to work in a press release, your press release must address the basics—that is, it must capture attention while being newsworthy and reader friendly.
Start with an attention-grabbing headline. Journalists only have a few seconds to spend on each press release. So, they scan the headline. When it comes to press releases, first impressions matter, and first impressions originate from your headline. Make sure your headline entices journalists to read your entire press release.
Be concise, clear, and compelling.Press releases are meant to be short. They relay critical pieces of information with the hope that the information is enticing enough to garner additional coverage. Therefore, your press release needs to get to the point right away. It also needs to be easy to understand. Use bold headlines and short paragraphs. A reader who scans your release should be able to walk away with a complete picture of what you were trying to say.
Include quotes and new data points.Sometimes journalists take quotes from a press release to include in news coverage. So, create a press release that's ready to go with quotes in place. Journalists can work with these types of press releases more efficiently, so they're more likely to select your publication for a feature. You also want to include specific information or data as this highlights the newsworthiness of your release.
Keep it short and sweet. Your press release should be one page. Two pages are okay, but the second page is unlikely to be read. You also want to make sure that your contact information is visible on the first page, and there's a link available for those who want to learn more about what you alluded to in your press release.
Use Keywords
Add keywords once your release is properly constructed, attractive, and easy for journalists to work with. Keywords should be top of mind for any SEO campaign, including SEO in press releases. Select three keywords per press release. If you need assistance selecting keywords, an SEO agency can help.
Put the most important keyword in the title. Once your compelling headline is in place, add your most important keyword to it. Those looking for information related to your keywords will notice your press release title and scan the rest of your release.
Put the second most important keywords in your introductory sentence and boiler plate. Use additional keywords in the first paragraph or sentence of the release as well as in the about section at the end of your release.
Link wisely. Too many links will derail your SEO goals. Include links strategically in anchor text. This can be done by linking anchor text that references a solution, more information, or a helpful resource. Think about where you want customers to go next and provide a link to get there.
Add media to your release. Search engines will index your release and that increases visibility. Adding media also increases the likelihood that your release is shared on social media.
ABOUT FISHBAT
Digital marketing company fishbat is a full-service firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
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SOURCE fishbat
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