Digital Marketing Agency fishbat Shares Why Mobile-Friendly Experiences Matter

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Digital Marketing Agency fishbat Shares Why Mobile-Friendly Experiences Matter

To facilitate mobile marketing initiatives, digital marketing agency, fishbat, explains why mobile website experiences matter.

As consumers spend more time on their smartphones and tablets, responsive websites take on more importance. Here are four reasons why the mobile-friendly website experience matters:

Quick and easy mobile experiences support buying behavior. Consumers who surf the web and shop online using their smartphone have a different mindset. Compared to their desktop using peers, mobile internet users tend to be looking for a fast experience. They want the site they're looking at to provide them with quick information that is easy to read and process. This experience caters well to impulse buyers—many of whom use their smartphone to browse the web. The lesson: if you want sales, cater to the experience smartphone users want—make your mobile visitor's website experience quick, easy, and intuitive.

Website mobile experiences face stiff competition for consumer attention. Consumers tend to browse their smartphone while doing something else. For example, it's not uncommon for customers to scan a website on their phone while watching TV. Consequently, the websites mobile experience must be attractive enough to capture and hold attention amid multiple activities and stimuli.

Mobile experiences can improve how consumers view brands. Mobile website experiences that are easy to navigate, engaging, and straightforward cultivate greater brand affinity. Buyers want to be able to accomplish their shopping goals on their phone, and by making it easy and enjoyable for them to do so, companies foster brand loyalty. Businesses may also enjoy higher conversion rates, and possibly, an edge over the competition.

Mobile website experiences can encourage and support sharing behavior. Creating a mobile website experience that viewers like, and making it easier to share that experience with others increases the likelihood that viewers will share links through text messaging and social media. Essentially, the quality of your mobile visitor's website experience can impact the extent to which your site is viewed by others.


fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228,

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