Discount Tire Earns Auto Service Center Brand of the Year Award

News provided by

LAVIDGE

Mar 25, 2015, 19:45 ET

SCOTTSDALE, Ariz. (PRWEB) March 25, 2015 -- Discount Tire, the world’s largest tire and wheel retailer, today announced that the company has earned the 2015 Harris Poll EquiTrend® Auto Service Center Brand of the Year award for the third consecutive year.

Discount Tire was ranked higher than the nation’s other top auto service center brands by consumers nationwide. The complete 2015 rankings for Auto Service Center brands are part of the annual Harris Poll EquiTrend study, an annual tracking study that measures and compares the brand health of more than 1,500 unique brands across more than 170 categories. The study evaluates consumers' engagement and offers a complete diagnostic of a brand's position within and outside of its industry. The capstone of the study is the Equity score, a snapshot of a brand’s strength, derived directly from consumer responses. Brands that are ranked highest in their categories like Discount Tire receive a Harris Poll EquiTrend Brand of the Year award.

Discount Tire strives to deliver the best customer experience in the tire and wheel retail marketplace. The company’s focus encompasses delighting customers with excellent service and low prices, caring for and cultivating our employees and growing responsibly. Receiving a Harris Poll Auto Service Center Brand of the Year award reinforces that Discount Tire is meeting and exceeding the needs of its customers.

About Discount Tire/America’s Tire
Discount Tire/America’s Tire, based in Scottsdale, Ariz., is the world’s largest tire and wheel retailer. The company does business under the trade name Discount Tire in most of the U.S. and America’s Tire in parts of California. The company currently operates more than 900 stores across the country. In 2010, the company marked its 50th year serving customers as their trusted tire retailer in local markets across the U.S. Discount Tire/America’s Tire also sponsors NASCAR XFINITY Series and Monster Energy AMA Supercross. Discount Tire – Your Journey Starts Here. For more information about Discount Tire/America's Tire visit discounttire.com or americastire.com. Like us on Facebook at http://www.facebook.com/discounttire.

###

Diego Romero, LAVIDGE, +1 4809982600 Ext: 562, [email protected]