DJUBO Launches CEREBRUM - An Intelligent Revenue Manager for Hotels, BnBs and Vacation Rentals
NOIDA, India, May 29, 2018 /PRNewswire-iReach/ -- Djubo is a fast growing cloud based hospitality technology SAAS company which already offers property management, channel management, and direct booking technology solutions to 2000 hotels across 26 countries. With the launch of DJUBO Cerebrum (watch product demo here: https://djubo-4.wistia.com/medias/zqxltupve6 ) it aims to help Hotels, BnBs, Vacation Rentals, Hostels and Guest Houses maximize revenues through clever automation for revenue management.
Commenting on the launch of DJUBO Cerebrum, Tarun Gulati, Co-Founder, DJUBO commented, "In the last few years, because of the high growth in online revenues most hotels were just getting a photo shoot done, getting listed and they would start getting online traction. Now the game is changing. Continuous Revenue enhancement requires hotels to use high-end technology products to constantly monitor their own occupancy and pick up trends against historical trends and map them against prevailing competitor pricing to make optimal pricing decisions every single day. We are also seeing that this skillset of revenue management is rare. In house revenue management specialists can only be hired by high-end hotel chains because of their high cost. In the small and medium hotels across the length and breadth of India, there is a big opportunity. DJUBO has already got an extremely positive response from its 2000 client hotels for CEREBRUM, which is our Revenue Management Automation product."
Parkshit Choudhury, SVP Lodging Partner Services at GoMMT, chimes in "We feel that the hotel ecosystem leaves a lot of value on the table while selling its rooms. This happens because hotels owners don't have access to enough data or products to price themselves dynamically or predict revenues and demand for specific dates way before they arrive. Most hoteliers are also used to the traditional way of doing business by relying on the agents and corporates in their micro markets. "
Vibhas Prasad, who runs Leisure Hotels, a chain of 25 family owned and managed hotels share his pain points, "We feel that the independent & small hotel owners need revenue management much more than larger hotels because the economics of their operations are tougher. Smaller hotels at the same time do not have the budgets to hire full-time revenue managers because they are expensive and the job is a specialized one. "
As per Ankit Rastogi, VP, Cleartrip "We have about 20,000 hotels listed on our hotels platform and we are just scratching the surface when it comes to the online opportunity for Indian hotels. Even though India has potentially upwards of 100,000 hotels or professionally managed accommodation businesses, only a small portion are savvy enough to use the online potential their own properties present. Many hotels are not even listed. And a large percentage of those who are listed have to be constantly educated to improve their pictures, review response rate, keep their pricing dynamic as per changing seasons and occupancies. There is a huge opportunity that exists for products or services companies which can work closely with these hotels and solve these pain points for them."
A new dawn for Hotel Revenue Management is here
Long Tail hotel owners understand the power of dynamic pricing, good online reviews and attractive presentation on OTAs, yet they are underserved by the options that existed so far to do revenue management on online channels day in and day out on their own. However, things are changing very rapidly. As per Parikshit of GoMMT, "…we are starting to witness some silver linings in the form of the younger generation of tech savvy hoteliers gradually taking over their hotels' fortunes. At the same time, there is also a groundswell of revenue management service companies and revenue management automation products which are springing up. "
Let's meet some such startups here.
Co-founded by Karamveer Rathore and Gyanendra Verma, Ahmedabad based MarketMyHotel or MMH ( http://marketmyhotel.in/) is a pioneer in hotel revenue management services. MMH is serving & consulting hotel since 2013. As per Karamveer, "We strongly feel revenue management is all about knowing your hotel USP, strength & season. We focus a lot on devising customized strategies for each client hotel. We work closely with hotels & resorts to increase their guest inflow along with advising them on enhancing their feedback and online reputation. A lot of what we do requires technology and companies like DJUBO are helping us serve our clients better."
There is another similar star in this fresh new industry of hotel revenue management is Delhi based Ecom Mechanics ( http://www.ecommechanics.com/). Ecom Mechanics is started by Sikander Yadav who has worked with renowned OTAs in the past. Ecom Mechanics is a uniquely placed in the hotel revenue management because it has already made inroads in markets like Thailand, Maldives, and Nepal along with India. In his words " ...with our remote revenue management consulting services we help independent hotels increase their financial performance. Our hotel yield and revenue outsourcing specialists implement an innovative and proven methodology to grow the RevPar and GopPar results of your hotel or resort. Within a year of operations, Ecom Mechanics is able to demonstrate substantially higher online revenue through global OTAs like booking.com, airbnb and expedia for their clients…"
In the words of Prakash Singh, Co-Founder, Revnomix which is another Revenue Management outfit having 100 hotel clients across 3 continents, "Revenue Management means not selling a room today at a low price to sell it tomorrow at a higher price. Revenue Management also means selling a room at the low price today if you do not expect higher demand. Any Hotel is surely losing an average 40 % Online potential revenue if it's practicing flat pricing. The hotel should be priced as per the anticipated demand and competition."
In concluding thoughts, Tarun Gulati, Co-Founder, DJUBO mentions, "The journey is going to be a long one, but with these bright sparks the hotel revenue management industry is sure to get ignited in a big way very soon."
For more details, please visit here >>> https://djubo.com
Media Contact: DJUBO Hotel Manangement Software, DJUBO - Hotel Manangement Software, +91 8595 159 159, [email protected]
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