DNA Response, Inc. Launches Multi-Channel Commerce Solution for JoeyBra
Seattle, WA (PRWEB) July 30, 2013 -- DNA is helping JoeyBra generate incremental revenue by offering JoeyBra through up to 19 online marketplaces such as Amazon.com, an online e-store, and by selling through traditional channels such as brick-and-mortar retailers, catalogs and home shopping TV networks.
With DNA’s real-time dashboard, JoeyBra can monitor sales and inventory activity across multiple channels.
DNA has designed http://www.joeybra.com to help tell the brand story for JoeyBra products and provide a first-class shopping experience. The e-store is compatible with desktop and mobile devices. In addition to accepting traditional credit cards, the e-store supports alternative forms of payment such as PayPal and Checkout by Amazon, making it easy for shoppers on mobile devices to pay without entering their credit card information. The e-store includes a member area for customers to manage their wish lists, address book for gifting, order history and loyalty points.
To build brand recognition and drive consumer traffic to the JoeyBra e-store, DNA is conducting an integrated, online marketing program including search engine marketing, email and affiliate marketing. DNA does not charge clients fees for online marketing or other professional services. Instead, DNA shares the revenue generated by online commerce with its clients on a pay-for-performance basis.
JoeyBra will continue the outstanding work it has been doing to build brand awareness products on social media and through public relations and by developing new and exciting products. JoeyBra has been featured by multiple news sources including the Today Show, Forbes and Glamour magazines, the Huffington Post, and more.
JoeyBra, a Seattle, WA based company, was founded in 2012 by Mariah Gentry and Kyle Bartlow. They first met when they were juniors at the University of Washington. As recent graduates, they are taking on JoeyBra as their full-time focus.
JoeyBra was created for women who are constantly on the go and struggle to find a place to put their ID, keys, or phones. JoeyBra allows women to carry their valuables with them no matter where they go or what activities they choose to participate in without the hassle of carrying a purse. With JoeyBra, women will never have to worry about losing or damaging their valuables again.
Ranjit Mulgaonkar, CEO of DNA Response, says “JoeyBra is an innovative new product that will appeal to women on the go. In the past, it would have taken years to build a distribution channel for a product like this, but we’re able to help JoeyBra build a multi-channel presence, both online and offline, in very short order.”
According to Mariah Gentry, JoeyBra co-founder, “Working with DNA Response to handle our online multi-channel commerce has allowed JoeyBra to focus on product development and creating brand awareness.”
About DNA Response, Inc.
DNA Response, Inc. (DNA,) was founded by executives from Amazon.com, and helps consumer product manufacturers rapidly increase sales through multiple online channels, on a pay-for-performance basis. DNA helps its clients sell products directly to consumers through 19+ online marketplaces, custom-built e-stores, direct response TV, home shopping networks, popular TV shows, home shopping TV networks, big box e-tailers and deal sites. DNA provides online marketing and unified order management for processing and fulfilling orders, and a dashboard so clients can see what is happening with their online business in real time. DNA’s turnkey solution helps its clients generate incremental revenue while reducing operating costs.
Dennis Palmer, DNA Response Inc., http://www.dnaresponse.com/, 206-995-8080, [email protected]
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