Dr. Bradley Kurgis Proud to Announce In-Office CoolSculpting To Help Reduce Fat

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Sunset Public Relations Marketing

Oct 06, 2013, 03:00 ET

Templeton, CA (PRWEB) October 06, 2013 -- Dr. Bradley Kurgis had difficulty controlling his excitement while announcing his practice had begun offering the new "CoolSculpting" procedure. "We are thrilled to make CoolSculpting available to our patients. We believe that this procedure is going to change the current public perception of fat reduction and weight loss techniques."

CoolSculpting is a new procedure where fat is removed without the need for surgery, anesthesia or extended recovery time. The procedure uses a technique that targets fat cells with controlled cooling. The fat cells eventually die off and are removed from the body naturally, which reduces the layer of fat in the patient and causes the remaining fat cells to condense.

The perception of fat reduction that Kurgis referred to in his announcement stems from his patient’s belief that fat reduction or weight loss procedures had to involve surgery and a long, difficult recovery process. Even now, Kurgis says he must contend with that belief, noting, "It has become so ingrained in the public’s mind that weight loss and fat reduction procedures were painful, difficult and dangerous by necessity. That is simply no longer the case."

Kurgis continued to discuss how some patients were fearful when it came to discussing fat reduction procedures, saying, "You could see in their faces that they were scared. Patients envisioned an arduous process that would be painful and possibly dangerous. But they wanted to lose the fat, so they were willing to go through with it. I’m happy to offer a sense of relief when I discuss the Kurgis CoolSculpting process with them."

For over twenty years, Kurgis has been practicing in the central coast region, and in that time he noted that he had seen a number of new developments and new techniques in his field. He believes that CoolSculpting is one of the most impressive. "Of all of the new techniques I have seen over the years, this is one of the best."

Kurgis believes that this procedure is going to be great for his practice and for his patients because of its incredible efficiency and the ease of the procedure. "It works phenomenally well. Patients can expect to see a significant reduction in fat in a single visit. It is completely non-invasive and requires no anesthesia or healing time. We think our patients are going to love it."

Brandon Hopkins, Sunset Public Relations Marketing, http://www.sunsetreputation.com, +1 (559) 871-1613, [email protected]