Drama Kids Converts Military Mom Customer Into Franchise Owner
(PRWEB) July 24, 2013 -- A customer having an emotional attachment to a brand that leads to making an investment to open a local franchise is the best of all worlds for a franchisor. For Drama Kids, one such customer who became a franchisee was Toni Frana, a military spouse who wanted her children to speak up with self-confidence, think creatively, and relate well to others.
When Toni first became aware of Drama Kids, the family was living in Las Vegas and her older daughter Ellery loved to act at home. That was a different story when Ellery had to meet people for the first time away from home. Toni wanted Ellery to have a high level of confidence in herself, and to do so at an early age. So she enrolled her daughter into the Las Vegas branch of Drama Kids. Ellery loved it and began developing significantly more confidence in herself. Her voice projection grew stronger and she communicated much more effectively with her peers and adults.
The family became so enthralled with the success of Drama Kids that Toni met with the local franchise owner to learn about becoming a teacher. Toni always had a passion for public speaking and loved the idea of developing young people’s communication skills so this seemed like a natural fit for her. To further the emotional attachment to the brand, Toni found that she and Doug Howard, CEO and President of Drama Kids, shared a special kinship with their philosophies.
A few weeks later, the military called and the family was transferred to Florida. When this occurred, the decision to purchase the rights to be a franchisee near Pensacola Florida was an easy one for Toni. She signed up and began enrolling students in August 2012 and spent the year successfully building enrollments and planning for future growth. But as luck would have it, their stay in Florida turned out to be a very short one. Just a year after opening her business, the family was notified that the military was transferring them once again – this time to Phoenix Arizona. Toni knew she wanted to take her love of the business and her success in Drama Kids with her to Arizona. Fortunately, her Lead Teacher in her Florida franchise agreed to buy her successful business. Toni is now on her way to completing her move to Arizona where she plans to be setting up her new Drama Kids franchise in the local school districts near their new home.
What Toni found so attractive with Drama Kids is that ownership provides flexibility to allow her to accommodate the daily schedule of her family. The opportunity also provided them with a chance to become business owners, a goal that Toni and her husband had set for themselves many years ago. “Since Drama Kids is a franchise, the business model lends itself to work in many different markets; because of that as well as the flexibility that owning this business affords my family, I plan to be a franchisee for many years to come,” Toni says.
“The programs are very well developed. It makes it a fun business to run and teachers are buying into it because they can see the positive changes in their students who participate, and see how much they have grown,” said Toni. According to Toni, the most important rule to remember while in a Drama Kids class is to always have fun. When kids are challenged to do things that may be a little out of their comfort zone, the fun factor is important. It is critical for us to create a safe and fun atmosphere so our students are able to realize and practice the communication skills we are teaching. And the kids have mastered the curriculum. Teachers tell Toni that their students communicate so much better after participating in the weekly Drama Kids class after just one year.
Toni said that it has always been important to her that her work adds value to people’s lives – which is the real reason she got involved with Drama Kids. “It’s incredible to see the confidence and creative thinking that children and teens can build in just one hour per week, “ Toni said, “I can’t imagine doing anything else!”
For more information about Drama Kids International, Inc. you may visit their website at http://www.DramaKids.com. and at http://facebook.com/dramakids
About Drama Kids, Inc.:
Drama Kids, with its international affiliate, The Helen O’Grady Drama Academy, is the worldwide leader in children’s drama classes with over 50,000 students enrolled in 25 countries. The classes and camps help child build self-esteem, character, leadership skills, confidence, acting skills, public speaking skills and listening skills. Classes can be delivered Monday through Friday, in any public location that is open to the community – including libraries, recreation departments and community centers. The Drama Kids program is also brought into area schools as an afterschool enrichment program.
Drama Kids International, Inc. currently has 57 locations in 20 states and is targeting the markets of Orlando, Indianapolis, San Francisco, Chattanooga, Austin, and other parts of the US for new franchise growth.
Doug Howard, http://www.DramaKids.com, +1 8668091055 101, [email protected]
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