Drive Publicity with PR Surveys Using Insights from New White Paper

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Researchscape International

Jul 31, 2013, 17:20 ET


Norwell, MA (PRWEB) July 31, 2013 -- Nothing is quite as newsworthy as a survey. Researchscape's new white paper shows public-relations professionals how to effectively and affordably use PR surveys to create powerful news releases. Researchscape analysts studied three news wires over 6 weeks to review 250 releases featuring PR surveys, identifying best practices publicists can leverage.

The PR survey white paper is available for download, offering tips on how to build better publicity for organizations. Key points:

  • How to ensure news releases meet the needs of reporters, bloggers and prospects
  • Ways to leverage one survey for multiple publicity opportunities
  • Common research guidelines to demonstrate thought leadership

"Great white paper!" said Martha Popoloski, the principal of MoreInk Public Relations. "Right on the mark! It is an excellent how-to resource that all marketers should keep in their libraries. I found it very easy to follow and a good reminder of how to make a press release even better. I always like creating press releases around survey findings, because it typically means the message is fresh and the marketer is revealing brand new information. That attracts attention. I love the examples and statistics.”

Alison Guzzio, a public relations specialist with AG Consulting Inc., said “The PR industry continues to expand its metrics-driven business and sales support capabilities. It only makes sense that the content being communicated through this channel needs to be collective, data driven research. Surveys are one of the best ways to achieve this goal.”

About Researchscape International

Researchscape International drives publicity with PR surveys that help organizations build awareness, demonstrate thought leadership, and generate leads. Researchscape professionals write the questionnaire according to research-industry best practices, field it to a representative panel of U.S. consumers, and analyze the results. Researchscape clients benefit from "Do It For You" research at "Do It Yourself" prices similar to the cost of renting survey respondents. Learn more at http://www.researchscape.com.

Jeffrey Henning, Researchscape International, http://www.researchscape.com, +1 (888) 983-1675 701, [email protected]