York, Pennsylvania (PRWEB) March 31, 2014 -- Google is the most used and well-known search engine in the world and as such, has become the leader in web related activity. In a constant effort to improve the web search experience for users, Google is continually developing new updates and platforms to help websites reach their target audience.
Over 9 months ago, prior to the release of MicroData markup or Google Universal Analytics, Dynamic Artisans Group was chosen to be a Beta Tester for both web related platforms. With thousands of SEO/Marketing companies to draw from worldwide, it is very exciting to be one of the chosen few.
Dynamic Artisans has been making use of Google Universal Analytics and MicroData for nearly a year now. In that time, they have been able to drastically improve the traffic and engagement of the pages on their own website, as well as clients’, through the use of MicroData. Use of Google Universal Analytics has helped them to analyze a wide range of web related data through various mediums that they could not address before.
Google Universal Analytics is the newest version of the Google Analytics platforms. It allows you to collect data from any digital device that visits your website, generate custom data measurements, stay up to date with the newest features, track engagement, and more. Universal Analytics is now the standard for Google Analytics and accounts will soon be required to make the transition.
"When Google, Bing, and Yahoo! joined forces to produce the schema.org vocabulary, I knew that the changes coming to the web would be monumental. Being there from the beginning afforded me the first glimpse of the future of web relevance, long before it was to become public knowledge. For the first time in a long time, I am excited about the web again. I am excited about these new opportunities for our friends and clients to achieve a higher quality level of engagement and conversion rates by increasing visibility of their online presence to more thoroughly targeted leads."
-Jared Wolf, Vice President of Development and Production, Dynamic Artisans Group, Inc.
MicroData is the newest form and now the standard for web page markup. It is designed to highlight and analyze each piece of content on your webpages so that search engines can extract and share them with the most relevant demographic. The result is more engaged traffic coming to your website, and better search engine optimization results for your webpages. Google is so confident in this new format, it has collaborated with Bing and Yahoo! to make MicroData the standard for SEO.
"We are certainly aware of the stigma that SEO companies have out there today. With less than 20% of businesses seeing any results, it's no wonder they feel this way. When we were asked to participate in the beta testing with the Universal Analytics and MicroData studies, we jumped all over it. The new platform will allow our clients to see tremendous results, and a ROI in the first few months!" –Todd Taylor, President and CEO, Dynamic Artisans Group, Inc.
To find out more about Google Universal Analytics or MicroData visit their website at https://support.google.com.
About Dynamic Artisans Group, Inc.
Dynamic Artisans Group, Inc. was formed out of a necessity to adapt to rapid changes in technology and today’s new consumer. We are educators and innovators with a passion for helping businesses surpass their competition through the use of dynamic media. Our goal is to help your business stand out by implementing top quality web design, graphics, content, video, and so much more. If you can think of it, we can make it happen! With our new approach, you will be able to educate and engage your consumer on a whole new level that sets you apart from the rest of the pack.
Please contact Todd Taylor, Dynamic Artisans Group, Inc. for inquiries: todd(at)dynamicartisans(dot)com or call 1.888.960.6015.
Contact: Alexa Aubel