Earth Day Marks the Launch of Leg Two of REVERB’s Campus Consciousness Tour with Partner L.L.Bean, Supporting Student Environmental Efforts
Portland, ME (PRWEB) April 22, 2014 -- REVERB is launching the second leg of its 13th Campus Consciousness Tour (CCT) this spring featuring electro-pop sensation Capital Cities. Presented by L.L.Bean, Campus Consciousness Tour will visit 14 schools in all, encouraging students to get outdoors and take action to protect natural spaces.
“It's an honor to be a part of a tour that combines the joy of live music with a positive message of environmental preservation and sustainability,” said Capital Cities’ Sebu Simonian. He added, “As we criss cross the country, we are excited to encounter the boundless energy of college audiences and to be a part of using that excitement and enthusiasm to create change!"
With the theme of “Life Is Better Outdoors,” this semester’s CCT focuses on supporting campus environmental groups and outdoor clubs while mobilizing students to protect natural spaces.
“The first step toward wanting to protect nature is appreciating the natural spaces around us,” explains REVERB Co-Founder and Co-Director Lauren Sullivan. Her husband, REVERB Co-Director Adam Gardner added, “We’re looking forward to encouraging students to make the time to connect with the outdoors; it’s a great message for all of us to be reminded of when life gets busy, and Earth Day is always a welcome opportunity to celebrate it.”
In addition to an interactive Eco-Village at the Capital Cities concert, the Tour sets up a daytime “L.L.Bean BaseCamp” on each campus where students can participate in various activities and games to support campus environmental groups and causes. A highlight of the BaseCamp each day is a special performance by tour support act Scavenger Hunt on a solar-powered stage.
“We’re very excited to be such an integral part of this tour. It will be a great way to share the spirit of the great outdoors, while sending a strong message about the importance of preserving our great outdoor spaces in a fun, festive way,” said Kelly Warsky, partnership marketing manager with L.L.Bean. “Capital Cities and REVERB are the ideal partners for helping us spread the word about keeping our air, waters and land clean, now and for generations to come.”
At the daytime BaseCamp and the nighttime Eco-Village, students will be invited to take photos in the “Better Outdoors Photo Booth” and for each photo taken, the tour will make a five-dollar donation to be split between the campus environmental group and The Student Conservation Association, a national non-profit whose mission is to build the next generation of conservation leaders by engaging young people in hands-on service to the land. The outing club will be on hand at each school to share opportunities for students to sign up for wilderness trips, and each club will receive a $500 gear pack from L.L.Bean. Additionally, students who complete a number of environmental actions in the BaseCamp are entered to win a pair of “Best Seats In The House” for that night’s concert and a meet and greet with Capital Cities.
In select markets along the Tour, Capital Cities will join students in local service events to protect and beautify natural spaces as well as leading an outdoor activity with the help of L.L. Bean’s Outdoor Discovery School.
More information: CampusConsciousness.org.
About Campus Consciousness Tour:
Half music tour, half environmental campaign, Campus Consciousness Tour (CCT) aims to inspire and activate college students to take positive environmental action in a fun and exciting atmosphere on campus.
Created in 2006 by the environmental non-profit group, REVERB, previous CCT artists include fun. ,Ben Harper, Drake, Brantley Gilbert, J. Cole, Passion Pit, Janelle Monae, Guster and O.A.R.
About Capital Cities:
Capital Cities create buoyantly melodic snyth-pop gems that are stubbornly positive in a world that sometimes feels terminally bummed. “Safe and Sound,” the first single from Capital Cities’ debut album, In A Tidal Wave Of Mystery (Capitol Records/Lazy Hooks), was one of the most ubiquitous hits of 2013. It reached No. 1 on Billboard’s Alternative Songs chart, entered the Top 5 at Pop, Hot AC, Triple A and Modern Rock radio and was widely licensed. Their new single “One Minute More” is now available on a deluxe version of In A Tidal Wave of Mystery.
About REVERB:
Deeply rooted within the music and environmental communities, REVERB is a 501(c)(3) environmental organization dedicated to educating and engaging musicians and their fans to take action toward a more sustainable future. Founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Guster guitarist/vocalist Adam Gardner, REVERB has greened more than 140 major tours including Dave Matthews Band, Jack Johnson, Maroon 5, Sheryl Crow, Linkin Park and Jason Mraz. http://www.reverb.org.
About L.L.Bean:
L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown substantially, the company remains committed to the same honest principles upon which it was built--a focus on the customer, continuous product improvement and innovation, respect for people, preservation of the natural environment and a 100% satisfaction guarantee. L.L.Bean products are rigorously tested, guaranteed to last and always shipped free. The 220,000 sq. ft. Flagship campus of stores in Freeport, Maine is open 24 hours a day, 365 days a year and welcomes more than three million visitors each year. L.L.Bean can be found worldwide at llbean.com. Join L.L.Bean on Facebook, Twitter and YouTube.
http://campusconsciousness.org/ ;
http://www.reverb.org/ ;
http://capitalcitiesmusic.com/
Contact for CCT:
Lara Seaver, Lara(at)reverb(dot)org 207.615.3260
Contact for Capital Cities:
Heidi Anne-Noel, Heidi.anne-noel(at)umusic(dot)com 212.786.8476
Contact for L.L.Bean:
Mac McKeever, emckeever(at)llbean(dot)com 207.552.6078
Lara Seaver, REVERB, +1 (207) 615-3260, [email protected]
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