EMyth Invites All Business Coaches Worldwide to Attend Its Branding Webinar Entitled “Build Your Coaching Practice – Brand First” on Monday, August 12th
Ashland, OR (PRWEB) July 30, 2013 -- While professional business coaches are talented at teaching business owners about how to improve their business, the professional business coaching industry hasn’t done a stellar job of branding itself. In fact, according to a recent survey conducted by the International Coach Federation, approximately one-third of coaches believe that the number one obstacle to industry growth is marketplace confusion around what constitutes business coaching. EMyth, the global leader in transformational business coaching, with more than 35 years of hands-on business coaching experience, is jumping in to help correct this problem by offering all business coaches worldwide the opportunity to join a free, 60-minute branding webinar entitled “Build Your Coaching Practice – Brand First” on Monday, August 12 at 5 p.m. PST. EMyth’s Chief Brand Officer Jonathan Raymond will co-lead the webinar with Bernadette Jiwa, best-selling author of "The Fortune Cookie Principle" and "Make Your Idea Matter." Any interested business coach can register for the webinar at http://emyth.com/build-your-coaching-practice-brand-first/.
The webinar will draw on lessons from EMyth’s proprietary coaching curriculum along with expert commentary to educate professional coaches on a variety of branding topics ranging from creating an effective brand promise to finding your distinct voice and how best to amplify it on the web. The presenters will also delve into surprising topics such as understanding the importance of alienating the wrong customers to attract the right ones.
“Business coaches are usually pretty good at counseling their clients on effective brand-building, but fall short in addressing the need for brand-building in their own coaching practice,” said Slade Machamer, director of coaching at EMyth. “Research shows that the majority of coaches wish there was more awareness around the benefits of coaching. We see this as a great opportunity to share some of EMyth’s powerful tools and content to help business coaches build their individual brands and support the industry overall.”
EMyth is committed to the growth of the professional business coaching industry. In fact, EMyth continuously screens new potential business coaches to join its global certified coach network. Accepted after a rigorous, proprietary vetting and training process, each EMyth certified business coach is backed by tremendous support, training and mentoring from EMyth corporate, ranging from lead generation and sales training support, to promotional and networking opportunities. Any current business coach interested in becoming an EMyth certified business coach is encouraged to visit http://emyth.com/business-coach-certification/ for more information.
About EMyth
EMyth is the global leader in transformational business coaching. EMyth has inspired more than seven million business owners through its best-selling book, and has coached more than 70,000 to become better leaders, systematize their business and simultaneously find ownership and meaning in their work. Grounded in 35 years of hands-on client experience, EMyth helps small and midsize businesses grow through a comprehensive business coaching curriculum, available through a cloud-based platform and personal, hands-on guidance with a certified coach. For more information about EMyth, please visit emyth.com.
Ellen Davidson, EMyth, http://emyth.com/press, (818) 414-1254, [email protected]
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