ent! Marketing Launches "Studio Sessions" Ad Series for Brands Seeking Curated Content
Entertainment marketing agency launches campaign series for global brands to uniquely reach audiences
TORONTO, Oct. 23, 2018 /PRNewswire-PRWeb/ -- ent! Marketing, a multinational marketing agency that connects brands including YouTube, New Era, Google Play and Visa with their audiences through captivating entertainment content, announced the launch of its Studio Sessions series, which allows global brands to engage intimately with listeners through original music. Spearheaded by ent! Marketing's Founder and CEO, Libby Biason, the first campaign in the Studio Sessions series, executed in partnership with Samsung Canada, brought together three seasoned North American producers and 16 artists in a four-day creative collaboration.
For the Studio Sessions campaign, ent! Marketing invited artists from seven labels including Sony, Warner and EOne, to participate in a 90-minute in-studio recording session with one of three renowned producers: WondaGurl (Ebony Oshunrinde), T-Minus (Tyler Williams), or Harrison (Harrison Robinson). The result: 16 new tracks, five feature videos all captured using the Samsung Galaxy S9+, and 10 tracks to engage mobile users.
"We couldn't be more thrilled with the content we produced with Samsung for its customers to enjoy exclusively," stated Biason, a veteran of 20 years in the entertainment industry. "With this project, we're spotlighting the importance of producers in the music industry. While brand partnerships in music are on the rise, most of the opportunities are aimed at trending artists, and we saw an abundance of opportunities for rising talent and the producers who will get them to the top."
Ent! Marketing, with locations in Toronto and Miami, Fla., managed all appearance and content contracts, scheduled musical talents and producers into the iconic Warehouse Studios in the Gastown district of Vancouver, B.C., and managed all technical requirements for flawless execution while in studio.
"It was amazing to watch these artists grow throughout this opportunity; they all brought new ideas to the table," said WondaGurl, Ebony Oshunrinde, whose production credits include titles by Big Sean, Drake, Travis Scott and Jay-Z. "The results have been incredible. To see some of the artists using the songs they made in their careers – I wasn't expecting to have such an impact on them."
The participants were a variety of emerging and seasoned talent already signed to one of the seven labels. Artists involved included Swollen Members, Lou Phelps, DCF, Terra Lightfoot, Zanski, and Nuela Charles.
"Collectively, we've been fans of WondaGurl's production work for a while, so when Samsung came to us with the opportunity to work with her, we jumped at the chance," said Prevail of Swollen Members, whose Studio Sessions' track will be used in a special music video to launch the group's 20th-anniversary tour. "She was able to come up with a beat that captured the Swollen sound and it helped to fuel our creative fire in the studio. We're excited to release this new track and video, which document what we laid down in the Studio Session."
All the tracks produced through Studio Sessions are currently available exclusively to Samsung Members. To become a Member, register via the Samsung Members App available to download on Galaxy devices or via the Galaxy App Store and Google Play Store.
The Studio Sessions campaign series is available to global brands in the United States and Canada looking to connect with audiences in compelling ways.
For more information about Studio Sessions and ent! Marketing, please visit entmarketing.com.
About ent! Marketing
Within the music industry, ent! Marketing has established a community where partners can come together to build mutually beneficial music-marketing solutions for clients. Ent! builds relevant, fully integrated turnkey music programs that drive ROI. Campaigns leverage the talent and assets of major booking agencies, concert promoters, and major record labels in North America. To learn more about ent! Marketing, please visit: http://www.entmarketing.ca/about.
SOURCE ent! Marketing
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