eSecuritel Honors 13 Cell Phone Dealers and Carriers for Outstanding Phone Insurance Programs
Atlanta, Ga. (PRWEB) July 16, 2013 -- eSecuritel has named national carrier Alltel and cell phone dealer Wireless the top two winners of the 2013 eSecuritel Salute to Excellence awards, which recognize and celebrate wireless carriers and dealers that are achieving outstanding success with cell phone insurance and replacement programs. The two companies each received a Best Overall Achievement Award. Each had the highest level of program sales as well as the strongest operational support for their programs.
The Salute to Excellence awards recognize that helping customers realize the value of cell phone insurance requires effective marketing, field training and back office operations. Dealers and carriers intuitively know that customers with insurance are more satisfied when they break or lose their phone, particularly when faced with replacing an expensive smartphone at full retail value.
Rookie Achievement awards were also presented to cell phone carrier MTS and dealer mybullfrog.com. This award recognizes a mobile phone insurance program in each division that launched in 2012 and quickly achieved operational excellence and rising subscriber enrollments.
The Marketing Excellence Award was presented to the carrier C Spire and mybullfrog.com for executing innovative marketing programs that resulted in increased enrollments. mybullfrog.com prominently features the value of phone insurance in its online marketing, while C Spire has integrated insurance benefits throughout the in-store experience as well as after the sale with SMS marketing to encourage open enrollment.
In the category of Honorable Performance, Gold Awards were presented to carriers Alltel and Nex-Tech Wireless as well as authorized Verizon premium retailers A Wireless and Wireless. Blue Awards went to carriers MobiPCS, Union Wireless and Cincinnati Bell as well as dealers Cellular Sales, mybullfrog.com, Russell Cellular and Wireless Neighborhood. Qualifications for the Honorable Performance Awards include program tenure, enrollment rates, marketing commitment and operational mastery. Gold Award winners have enrollments in the top 20% while Blue Award winners are in the top 50% among eSecuritel customers.
“The recipients of these awards have gone above and beyond to provide their cell phone customers with peace of mind through eSecuritel’s insurance and replacement program,” said Jennifer Taylor, eSecuritel President of US and Canada. “In determining the winners, we took into account outstanding levels of performance, recognizing that when different areas work together, the result is success overall.”
For more on the eSecuritel Salute to Excellence Awards, go to http://www.esecuritel.com/SaluteToExcellence.
About eSecuritel
Since 2001, eSecuritel has provided wireless carriers, dealers and resellers with cell phone protection and replacement programs that deliver an unparalleled customer experience to program subscribers. eSecuritel provides phone protection for new, used, or prepaid wireless devices against loss, theft and accidental damage as well as mechanical/electronic failure and malfunction. In addition, eSecuritel has other replacement programs that cover every stage of the handset life cycle, including buyer's remorse, manufacturer's warranty, out-of-warranty and customer retention. eSecuritel is a Brightstar Corp. company. For more information, please visit http://www.esecuritel.com.
Sue Rodman, mPRessionsPR for eSecuritel, http://www.esecuritel.com, 404.784.5650, [email protected]
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