eTERA Consulting Announces Strategic Hire, Increases Marketing Team
Washington DC (PRWEB) February 17, 2016 -- eTERA Consulting, an internationally recognized and award-winning leader in data and technology management, today announced that Emily Burdeshaw joined the company as the Campaign and Content Manager. In the newly created role, Burdeshaw will play a major role in continuing to build eTERA’s marketing strategy – a key component of which will be the development and management of the company’s educational programs and strategic training initiatives.
Joining the team with Department of Defense public affairs experience, Burdeshaw understands the importance of strategy when communicating with diverse stakeholders and keeping the public informed of issues that may affect them. She brings a keen eye for the significance of data and metrics in measuring marketing and public relations effectiveness in order to improve the customer engagement process.
“eTERA has a number of highly qualified subject matter experts in the areas of eDiscovery and data and technology management,” Burdeshaw said. “I’m happy to be a part of a team that cares so much about training and educating corporations and law firms on the importance of eDiscovery in litigation, investigations and regulatory matters. This company truly believes in customized solutions for each individual client.”
eTERA’s subject matter experts establish best practices and methodologies that help clients achieve their business and legal objectives, Burdeshaw continued. My role is to convey that through our content and ongoing campaigns. It is a part of our commitment to train clients and business partners on key topics across the entire eDiscovery Reference Model.
“The creation of this new position demonstrates how eTERA is committed to adding value to our clients and business partners through the delivery of training and education materials and programs,” said Joe Kanka, Vice President for Corporate Development. “In her role, Emily will help to assess industry trends and new client requirements to ensure that our content and training is timely and up to date given the continual changes taking place within the legal marketplace on a global level.”
Prior to joining eTERA, Burdeshaw was the Public Affairs Officer for a large naval aviation program office at Patuxent River, Maryland. Burdeshaw received her B.A. in English from St. Mary’s College of Maryland.
Founded in 2004, eTERA Consulting is an international, award winning organization selected by clients to help solve the challenges of complex, big data projects in the areas of information governance, investigations, litigation, regulatory compliance, and security breach response. “Built by the clients, for the clients™,” eTERA has a successful track record providing customized data management solutions and services to Fortune 500 companies and the Am Law 100 at the intersection where legal, data analytics, security, and information technology meet. eTERA’s experienced subject matter experts ensure client engagement success through the application of best practices, leading technologies, and proven project management methodologies combined with exceptional customer service. Having passed the most stringent security audits, eTERA is trusted by the world’s largest insurance, financial services, pharmaceutical, and energy companies. eTERA was selected by the Legal Times in 2014 and 2015 as the Best End-to-End Litigation Consulting Firm and as the nation’s top End-to-End eDiscovery Company by the National Law Journal for five consecutive years. Headquartered in Washington DC, eTERA maintains offices in Chicago, Brussels, London, and Paris. For more information about eTERA, please visit http://www.eteraconsulting.com.
Company Contact • Cassey Elder • (202) 769-6080 • marketing(at)eteraconsulting(dot)com
Cassey Elder, eTERA Consulting, http://www.eteraconsulting.com, +1 2027696080, [email protected]
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