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Ethofy Launches Kurryer™ Mobile Application That Empowers Sales Professionals to Solve Problems and Deliver Value on the Spot
  • USA - English


News provided by

Silver Strategic Communications

Oct 03, 2013, 10:00 ET

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Seattle, Washington (PRWEB) October 03, 2013 -- Ethofy, an innovative provider of Social Sales Enablement solutions, today announced the launch of its mobile version of Kurryer™, the company’s flagship application that helps sales-driven organizations increase the effectiveness and efficiency of their sales teams and channel partners through the use of highly mobile, highly personalized content delivery.

"Kurryer Mobile, a browser-based application designed to run on all mobile devices, helps solve a problem facing any sales-driven organization," said Ethofy CEO Dan Frumin.

Kurryer’s mobile solution enables sales professionals to strike while the iron is hot, giving them a distinct competitive advantage in today’s ultra-competitive sales environment.

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“Anyone who sells – and that means anyone who’s in business – knows that one of the biggest problems is delivering relevant, up-to-date information to prospects in a timely way,” Frumin said. “It’s time to revolutionize selling by reinventing the sales encounter and empowering sales people to solve problems and deliver value on the spot.”

Using Kurryer’s mobile solution sales professionals can quickly access a cache of sales-related materials, from brochures and white papers to videos, and immediately send personalized materials to a prospect or contact.

“Kurryer’s mobile solution enables sales professionals to strike while the iron is hot and follow up with relevant materials tailored specifically and personally to someone’s needs,” Frumin said. “It gives them a distinct competitive advantage in today’s ultra-competitive sales environment.”

"Kurryer’s users have customized portals that can be loaded with the most up-to-date materials to support their sales initiatives, thereby eliminating one of the biggest challenges facing sales professionals," Frumin said.

Companies churn out thousands of pieces of expensive sales collateral annually, but most sales people rarely use company sales materials and spend an inordinate amount of time each month creating their own sales materials. According to a study by the American Marketing Association, 90 percent of corporate sales materials are deemed “not useful” by sales teams. And the Aberdeen Group found that sales people spend up to 50 hours per month searching for information and recreating content to support their sales efforts.

“With Kurryer’s easy-to-use portal system, sales professionals can upload any manner of digital content that supports their sales initiatives,” Frumin said. “This content can range from news articles that may have posted minutes earlier to training videos to more traditional, yet personally branded materials. The only limits, literally, are imposed by someone’s own imagination.”

About Kurryer
Using Kurryer (http://www.kurryer.com), businesses can improve sales performance in today’s mobile business environment by leveraging the power of social selling. Kurryer enables sales teams to quickly create and share relevant, personalized, branded content with customers and prospects as well as easily manage social tools such as Twitter, and to use mobile devices to manage the process.

Using Social Sales Enablement tools such as Kurryer, sales teams and their channel partners can deliver immediate, personally branded information tailored specifically to meet the needs and interests of a customer or prospect. This digital content is easily accessible via mobile or desktop platforms, demonstrating a deep understanding of the importance of speed, mobility and personalization in today’s sale environment.

About Ethofy
Ethofy delivers social sales enablement solutions that have helped Microsoft, WatchGuard, Lenovo and other businesses, large and small, improve sales performance and make better business decisions through its flagship product, Kurryer™. The company is headquartered in Seattle.

Kurryer enables organizations to connect with customers and partners quickly and efficiently by delivering a hosted solution that supports social media platforms, desktop and mobile devices. Kurryer contains an interactive reporting engine and supports a wide range of user interfaces. For information, please see http://www.kurryer.com.

Bob Silver, Silver Strategic Communications, 206-355-2993, [email protected]

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