European Brands Leap to the Top of Global Satisfaction In Q2 Market Metrix Hospitality Index
San Francisco, CA (PRWEB) July 31, 2013 -- European hotel brands surged to the top of global guest satisfaction scores based on results released today from the Market Metrix Hospitality Index (MMHI). During the second quarter, three of the top four satisfaction scores globally were earned by hotel brands in Europe (Rica Hotel at 90.7, Scandic Hotel at 90.4 and Tulip Inn at 90.1), a dramatic shift from the first quarter of 2013 when there were no European hotel brands in the top five.
Combining value with well-chosen improvements has been the key. Rica Hotels, Scandic Hotels and Tulip Inn all have made news with new offerings that are particularly appealing to their largely Northern European clientele. Outstanding breakfasts, pillow choices, mobile booking apps, high-speed Internet and green initiatives are among the enhancements that are making a difference.
According to Dr. Jonathan Barsky, Co-founder and Chief Research Officer at Market Metrix, “Although Europe has seen virtually no growth in 2013, a handful of brands are connecting with customers and seeing stronger occupancy and RevPAR. These brands have created an effective combination of amenities to lure guests away from competitors."
MMHI data is collected from more than 40,000 travelers around the globe each quarter. Guests provide over 200 details about their most recent hotel and casino experiences. The MMHI customer satisfaction score is based on the average rating of 14 product and service questions that are highly correlated with guest loyalty and recommendations.For more results from the Market Metrix Hospitality Index, visit http://www.marketmetrix.com.
About Market Metrix
Market Metrix is the leading provider of customer and employee feedback solutions for hospitality companies around the globe. By connecting feedback with revenue, Market Metrix helps hospitality businesses make smart investment decisions that both improve the guest experience and produce higher profits. Real-time feedback and action management drive timely service recovery, turning potential negative reviews into online raves. And no other feedback program offers the detailed global benchmarking of MMHI, allowing clients to spot gaps and opportunities in the context of key competitors. Market Metrix is essential to more than 14,000 businesses in over 70 countries, and has been helping forward-thinking executives profit from feedback since 1996. For more information, visit http://www.marketmetrix.com.
Mike Waite, Market Metrix, http://www.marketmetrix.com, 415-526-4646, [email protected]
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