Even More Grandiôse with DuPont™ Surlyn®
GENEVA (PRWEB) September 26, 2016 -- Following the launch of the acclaimed Grandiôse mascara with its famous “swan-neck™” wand in 2014, Lancôme is now reinventing the eyeliner and is unveiling its new Grandiôse Liner. Its ingenious design equipped with a clever pivot, allows for ergonomic handling thanks to its brush which folds up to 35° for clear, fast and precise application. DuPont™ Surlyn® resin remains the material of choice to perpetuate the visual identity of the Grandiôse by Lancôme product line.
Having elegantly topped the Grandiôse mascara with a perfectly transparent part containing the iconic Lancôme rose with floating petals, today Surlyn® decorates the cover of this new extension to the eyeliner.
Once again, Surlyn® met the strict specifications list as confirmed by Jérôme Liard, director, New Product & Business Development at Albéa, who was responsible for the packaging design. “Surlyn® is the only material capable of technically and aesthetically meeting the specific requirements for this design. We obviously chose Surlyn® because of its transparency but it also allowed for a practically invisible injection point, placed directly underneath the edge of the part.” The cap was injected with Surlyn® before receiving a metallic finish. The Lancôme rose was thermo-stamped and the entire piece was then varnished in gradient with a protective varnish from the bottom to the top. This is a different technique from that used for the mascara as the rose was not encapsulated with Surlyn® molding but rather stamped onto the piece. In both cases the effect is sublime.
Surlyn® is a versatile material in terms of both decoration and shaping techniques and also offers chemical resistance, haptic qualities, and consistent aesthetic properties. The new eyeliner also contains another DuPont material, adding functionality to this application. DuPont™ Crastin® polybutylene terephthalate is used in the internal wand connected to the extremely fine liner tip and in the metallized external ring. Crastin® offers excellent chemical properties in contact with the cosmetic formulation as well as the adequate mechanical properties to assure the perfect application of the product.
According to Maria Carcolé, marketing leader, DuPont EMEA Perfumes & Cosmetics, “The advanced technology and science of DuPont materials are an invitation to brands to create infinite opportunities to extend their product lines, while maintaining the functional excellence and visual identity so well recognised by consumers.”
“Maison Surlyn®” will feature the latest applications made of DuPont™ Surlyn® at Booth D1, Hall Ravel at Luxe Pack Monaco – 21-23 September 2016. For more information, please visit: luxepack.dupont.com
DuPont Performance Materials (DPM) is a leading innovator of thermoplastics, elastomers, renewably sourced polymers, high-performance parts and shapes, as well as resins that act as adhesives, sealants, and modifiers. DPM supports a globally linked network of regional application development experts who work with customers throughout the value chain to develop innovative solutions in automotive, packaging, construction, consumer goods, electrical/electronics and other industries. For additional information about DuPont Performance Materials, visit plastics.dupont.com. For more information on cosmetic solutions, visit cosmetics.dupont.com
DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.
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9/26/16
The DuPont Oval Logo, DuPont™, and all products denoted with ® are trademarks or registered trademarks of E.I. du Pont de Nemours and Company or its affiliates.
Sandrine Gessier, DuPont, +41 22 717 55 25, [email protected]
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